Freelancer profile translated to English.
Back to original languageAbout Ismaëla Rayanne
Marketing and communication consultant, I help companies structure their strategy and find a clear direction to move forward with meaning & coherence. My approach focuses on analysis, clarity, and action. I help to take a step back from what is in place to identify what is working, what can be improved, and above all, what can be simplified and made more effective.
I intervene on diagnostic and strategy missions
Strategic diagnosis, global analysis of the company and its communication
Communication audit: strengths, weaknesses, inconsistencies
Target audience analysis: needs, behaviors, expectations
Competitive analysis and positioning
Offer analysis and overall consistency
🎯 Positioning & strategy
Target audience analysis and persona definition
Positioning and brand image analysis
Definition of objectives (visibility, notoriety, acquisition, sales...)
Definition of a clear and differentiating positioning
📊 Marketing & Communication Strategy
Development of the marketing mix
Definition of appropriate communication channels
Digital strategy: platform selection, frequency, editorial line
Recommendations on the consistency of marketing and communication actions
• Analysis of global communication (social networks, positioning, message)
• Analysis of the offer and the target audience
• Identification of inconsistencies and areas for improvement
• Concrete and adapted strategic recommendations
• Development of simple and applicable action plans
I offer different coaching formats depending on needs
• Audit of the current strategy, social networks, or communication
• Comprehensive strategic diagnosis of the company and its positioning
• Mini communication strategy with editorial directions and content ideas
• Occasional coaching with analysis and recommendations
French
Native or bilingual
English
Fluent
Can work on-site
Villeneuve-sur-Lot (up to 50km), Toulouse (up to 50km), Paris (up to 50km)
Experience
- CREATOPMARKETING & COMMUNICATION CONSULTANTMay 2025 - Today (1 year and 3 months)Support human projects, SMEs, micro-enterprises, and individuals in building a clear marketing strategy aligned with their objectives. Implement a digital strategy on social networks and an editorial line. Ensure Community Management and Social Media Management: content creation, engagement, performance analysis. Design communication materials: posters, flyers, brochures, cards, etc.
- BUSINESS CENTER DE FUMELOFFICE MANAGER DELEGATE & SALESNovember 2025 - Today (9 months)Daily space management. Administrative, logistical, operational management. Customer and employee services on a daily basis. Participation in commercial & communication actions: customer relations, loyalty, prospecting. Organization of internal events & coordination with service providers.
- LOU TRAITEURMACHINE OPERATORApril 2025 - July 2025 (3 months)I was responsible for supplying the production line, managing the line, weighing, and quality control.
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Education
- Certificate in Social Media MarketingHubspot Academy2025Certificat Marketing des réseaux sociaux
- Attestation of comparability RNCP-CEC level 6 in management science, optionENIC NARIC France éducation international2023Attestation de comparabilité RNCP-CEC niveau 6 en science de gestion, option