Isis Wuilliet

Your Meta campaigns were performing well... then the results started to drop.

It's not always a targeting or budget issue. Very often, the creatives have simply reached their limits.

I help businesses refresh their Meta ads by creating new angles, new hooks, and new video scripts to test.

My approach is based on an in-depth analysis of your market, your target audience, and your existing ads to produce several creative concepts consistent with your brand.

Before diving into copywriting, I spent nearly twenty years developing strong analytical skills as a French teacher. This perspective helps me today to identify what's blocking a message, as well as the target audience's real needs that it doesn't yet address.

I primarily work with companies in training, education, and services, but this method can be adapted to other sectors.

What I can do:

●Market research and analysis

●Existing campaign analysis

●Ad angle research

●Video hooks

●Meta Ads video scripts

●Ad copy

●Headlines and pre-headlines

●Static creatives (briefs or creation depending on the project)

My method:

1.Understand your offer and your audience.

2.Identify under-exploited angles.

3.Produce several creatives ready to be tested.

4.Analyze results to prepare the next iterations.

The goal isn't to find "the" perfect ad, but to create a process that regularly refreshes your campaigns.