Ishola T.

Client: Pictosso

The Challenge: To design a premium 30-second AI marketing video to accompany the app's launch, with a photorealistic rendering, fluid narration, and credible showcasing of the mobile experience.

My 3-step approach:

1. Art Direction, Visual Storytelling, and AI Pre-production

Structuring a short storytelling aligned with the founder's initial idea, designed for a product launch, with particular attention to interface readability, character consistency, and image composition.

This phase also included creative framing, preparation of visual references, and design of an AI video generation pipeline suitable for a premium rendering.

2. AI Video Generation, Interface Animation, and Visual Consistency

I produced the sequences using an advanced visual generation workflow, focusing on shot continuity, screen interactions, camera movements, and fidelity of the photorealistic rendering.

The goal was to create a visually credible creative AI capable of enhancing both the brand's universe and the app's practical use.

3. Post-production, Editing, and Premium Finishing

I then handled the final editing, video pacing, sequence assembly, finishing adjustments, and export of a ready-to-broadcast deliverable.

This final step resulted in a short, impactful, and coherent marketing format, designed for high-end digital communication.

The Final Result:

Pictosso has a 100% AI launch video, designed to present the app with a premium rendering quality, strong visual consistency, and an innovative positioning.

Client: Online Media Culture 31

The Challenge: The client wanted to launch an innovative weekly video format to cover Toulouse's cultural news.

My 3-step approach:

1. Art Direction & Generative AI

My approach began with the project's art direction: defining a visual storytelling embodied by a digital ambassador. Using generative AI and AI image tools, I created a custom avatar whose every detail was designed to serve the brand's identity.

2. Video Production & Scriptwriting

I then managed the video production of the pilot. This started with writing an engaging script to transform raw information into a captivating story. I then produced the video, from natural voice generation to the final AI video editing with motion design, a dynamic format designed for performance.

3. Autonomy & Content Strategy

My mission didn't end with delivery. I formalized the process in a custom production guide to transform external expertise into internalized skill. The client is now autonomous in integrating this format into their content strategy and future advertising campaigns.

The Final Result: Culture 31 now masters an innovative video production solution, combining generative AI and quality AI video editing. They are autonomous in deploying an ambitious content strategy.

Client: Toulouse-based Advertising Company

The Challenge: The client wanted to go beyond static displays by animating cultural posters for social media. The need was twofold: to obtain a high-quality first video and, more importantly, to acquire a simple method and a "ready-to-use prompt" to internalize the production of this format in the future, without systematically relying on a service provider.

My 3-step approach:

Creative Research & Development: The initial request seemed simple: a poster coming to life. However, initial tests revealed the limitations of AI in precisely separating the artwork from its background. My work therefore involved going beyond simple "prompting." I benchmarked several cutting-edge AI models to find the one offering the best quality/control ratio. I then developed a "surgical prompting" approach, ensuring the prompt yielded the exact desired result.

Production and Adaptation: Once the animation "model" was validated, I applied it to the 3 visuals provided by the client. I then edited a final AI video compiling these animations with smooth transitions. Given the need for multi-platform distribution, I also adapted the rendering into two strategic formats: vertical (9:16) for LinkedIn and stories, and landscape (16:9) for Facebook and websites.

Skills Transfer: The core of the mission was to make the client autonomous. I therefore formalized my research into two key deliverables:

The Final Result: Beyond a simple video service, I delivered a true creative engine. The client not only received impactful video content but is now equipped to produce dozens of variations for their future campaigns themselves, representing considerable time and budget savings. The mission transformed a simple video request into a strategic investment for the company.