Isaure C.

Alongside my freelance communication and digital marketing activities, I have held a B2B sales position for several years.

This experience is a real asset in my creative approach: it allows me to have a concrete understanding of the business challenges of companies, beyond the aesthetic aspect of projects. I am used to interacting with decision-makers, quickly understanding their needs and proposing adapted and relevant solutions.

This dual role gives me a very results-oriented approach: my creations (visual identity, content, websites) are designed to serve concrete objectives such as visibility, conversion, or lead generation.

It also provides me with strong skills in client communication, project presentation, and tailor-made support.

Finally, my B2B experience allows me to naturally integrate marketing and commercial challenges into each of my projects, to offer solutions that are creative, coherent, and effective.

Customer experience management, sales monitoring, sales team training and coaching, stock management, implementation of promotional operations, market needs analysis, handling returns and complaints, merchandising, achievement of sales objectives, adherence to standards and procedures, event organization.