Freelancer profile translated to English.
Back to original languageAbout Isa
➤ WHAT I DO?
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I help companies and freelancers transform data chaos into profitable decisions. My approach combines a strategic marketing vision with the technical precision of data analysis.
➤ What do I bring to your project?
➡️ EXCEL ANALYSIS & MANAGEMENT: Specialist in data cleaning and profit margin calculation to optimize catalogs and budgets.
➡️ STRATEGIC SUPPORT: Creation of content and visual materials in Canva with a marketing focus (hierarchy, conversion, and branding).
➡️ METHODOLOGY & ORDER: As a SEF-accredited Teacher in Office and Marketing, I guarantee impeccable management, clear communication, and organized processes.
Other examples:
⚫ Manage and maintain the corporate visual identity, service catalog, website management, and presentations.
⚫ Develop and implement comprehensive communication strategies in accordance with the company's mission, values, and policy.
⚫ Create and maintain newsletter models, internal and external, as well as catalogs/service sheets.
⚫ Creation and development of social media marketing and content marketing strategy.
⚫ Brand awareness and positioning creation.
⚫ Product cataloging
⚫ Budget management
⚫ Team management
👥 LET'S TALK ⤵️
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➤ If you're looking for a technical right hand who understands your numbers and knows how to communicate them, let's talk.
📩
👉 Specialties: Marketing: Digital Partner | Digital Marketing & Data Management Specialist | Profitability Strategy with Excel | SEF Teacher
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- GRUPO ATUTechnical Trainer for Employment (SEF Accredited)EDUCATION AND E-LEARNINGSeptember 2025 - Today (9 months)Murcia, SpainDelivering official training programs in the areas of Marketing and Advanced Office Skills. This teaching role has allowed me to consolidate expert command of the tools I use as a consultant:➡️Excel and Word Specialist:Training professionals in the advanced use of spreadsheets for business management (pivot tables, logical formulas, and automation).➡️Design and Desktop Publishing:Training in layout and editorial design, applying principles of visual hierarchy and effective communication.➡️Quality Assurance:SEF accreditation guarantees my ability to organize complex processes, communicate technical data simply, and manage projects with impeccable methodology.
- LUNA CALZADOS Y COMPLEMENTOSDigital Marketing Strategist & Data AnalystFASHION AND COSMETICSDecember 2023 - December 2024 (1 year)Mazarrón, SpainMarketing Manager responsible for profitability optimization and digital strategy. My main role focused on managing and analyzing large volumes of data in Excel for strategic decision-making:➡️ Margin Optimization: Creation of cost and benefit analysis models by product/service, achieving a clear view of real profitability.➡️ Content and Visual Strategy: Development of corporate identity and marketing materials through professional use of Canva, aligned with sales objectives.➡️ 360 Management: Coordination of budgets, suppliers, and digital channels to ensure business KPIs are met.⚫ Key Tools: Advanced Excel (Pivot tables, logical formulas), Canva, Budget Management.
- EmbargosalobestiaMarketing SpecialistE-COMMERCESeptember 2022 - November 2023 (1 year and 2 months)Alhama de Murcia, SpainTechnical management of the catalog and digital operations for a high-turnover business model. My focus was on operational efficiency and profitability control:*Catalog & Web Management:Comprehensive product cataloging, ensuring data quality and optimization for online sales.*Dropshipping Strategy:Direct management with dropshipping suppliers, performing critical analysis of products, prices, and profit margins to ensure the viability of each item.*Excel Analysis:Advanced use of spreadsheets for cross-referencing supplier data, stock control, and adjusting commercial margins.*Email Marketing:Support in executing loyalty and direct sales campaigns through segmentation and strategic communication delivery.
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Education
- Degree in MarketingUniversity of Murcia2016
- Master's in Digital MarketingMarketing&Web2019
Certifications
- DIGITAL TEACHING OF VOCATIONAL TRAININGSEF2025
- Qualification for teaching in grades A, B, and C of the vocational training systemSEF2025