Isabel Lohe

I support pharmaceutical and biotech companies in successfully positioning products in the German healthcare market and strategically navigating complex stakeholder structures.

With over 15 years of experience in the pharmaceutical industry – including as a National Key Account Manager – I have built extensive expertise in developing and implementing market entry and sales strategies. My focus is on the successful introduction of new therapies, building strategic partnerships in healthcare, and shaping and managing complex negotiation processes.

I have negotiated multi-million euro contracts, successfully established products in clinical structures, and co-developed pricing and positioning strategies for new therapies and biosimilars. I work at the interface of strategy and operational implementation – with a clear focus on sustainable solutions in complex healthcare systems.

As a certified mediator and systemic coach, I also bring methods from change management and conflict moderation, especially in situations with differing interests and multiple stakeholders.

Typical topics of my mandates are:

I collaborate with pharmaceutical companies, biotech firms, and healthcare organizations on a project basis or in interim roles, who wish to further develop their market strategy in the German healthcare market or successfully introduce new therapies.