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Isabelle YeIY

Isabelle Ye

DA & Senior Shoe/Accessory Designer

€750/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Isabelle

Creating products that make a statement and drive growth: that's what motivates me. A designer by training and an entrepreneur at heart, I have a strong conviction: in today's fashion industry, "beautiful" must also be profitable.

My core expertise lies in the world of Shoes, Leather Goods, and Accessories. I support founders, emerging brands, and established Houses throughout the entire product lifecycle:

Artistic Direction & Identity: Building brand DNA, mood boards, collection strategy, and image management (branding, photoshoots).

Design & Best-Sellers: Creating complete lines (Women/Men/Children), product sketching, proportions, and focusing on high commercial conversion items.

Technique & Hardware: Specialist in developing exclusive jewelry (molds, clasps, logos) to bring real "Luxury" perceived value to your products.

Sourcing & Production: I offer my own qualified network of manufacturers and material suppliers (Europe and Asia) to save you valuable time and optimize your margins.

Do you have an idea, a brand launch, or a need for stylistic renewal? Let's discuss your future best-seller together!
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

  • Chinese

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • BONS BAISERS PARIS
    Co-Founder, AD & CD
    January 2017 - Today (9 years and 7 months)
    Paris, France
    As co-founder, I led the brand's hyper-growth, propelling e-shop revenue from €52K to €5.3M in just 4 years. I designed the entire visual identity and collections (80+ references per season), while fostering an organic community of 250,000 Instagram followers. My expertise transformed a creative vision into massive commercial success, with over 250,000 pairs sold and the management of prestigious collaborations (Barbie, Moulin Rouge).
  • FREELANCE
    & CONSULTANT
    January 2015 - January 2017 (2 years)
    I supported leading accessible luxury brands like BA&SH (Lead Designer for the FW15 collection) and The Kooples in developing their shoe and accessory lines. My career also took me to Hong Kong, where I structured a consulting business to optimize material sourcing and production capabilities in Asia. This versatility allows me to intervene in both image strategy and the industrial feasibility of your projects.
  • MAJE
    Senior Footwear Designer
    May 2009 - October 2014 (5 years and 5 months)
    Paris, France
    Within the studio, I developed the footwear collections in close collaboration with founder Judith Milgrom to perfectly align accessories with the house's ready-to-wear silhouette. I translated strong market trends into "best-seller" products while ensuring demanding stylistic consistency and maximum desirability. My role was to reconcile a strong creative vision with the technical and commercial imperatives of a leading brand in the Premium segment.

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Education

  • Fashion Design Diploma
    Studio Berçot Paris
    2006
    Diplôme de stylisme modélisme
  • null
    KNOW-HOW

Skill set

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