Freelancer profile translated to English.
Back to original languageAbout Isabelle
đ Specialist in digital transformation and e-commerce, I help companies develop their digital presence, optimize customer journeys, and boost performance. I have successfully led the implementation of multiple e-commerce platforms (Salesforce Commerce Cloud, Magento, Intershop), CRMs, PIMs, and marketing automation solutions for international companies.
For example, I deployed and optimized traffic through various levers (SEO/SEA), increased revenue by +80% over two years, and boosted the conversion rate by +25% for April Beauty's e-commerce site.
đč Project and Product Management - managing cross-functional teams, backlog prioritization, and sprint planning using Jira, Confluence, and Agile methodologies.
đč Conversion Rate Optimization (CRO) Expert - leveraging data, A/B testing, and UX/UI best practices to maximize engagement and conversions.
đč Data-Driven Digital Strategy - implementing tracking, analytics (Google Analytics, Power BI), and AI-powered automation to improve customer acquisition and retention.
đč Omnichannel and Growth Marketing - leading SEO, SEA, Display, Retargeting, and Paid Social campaigns to optimize acquisition, retention, and revenue.
I am capable of working alongside cross-functional teams and successfully driving change.
đĄ Curious and passionate, I am always open to new collaborations to accelerate digital transformation and growth opportunities. Let's discuss! đ
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Can work on-site
Lille (up to 20km)
Experience
- Isabelle UlisseDigital Marketing & E-Commerce Expert | Agile Project Management | Conversion Optimization (CRO) | Growth Marketing | AI & Data-Driven PerformanceCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)I support companies with:đ Digital Strategy and Transformationđïž E-commerce Growth and Optimizationđ Growth Marketing and Performance Optimizationđ Agile Project Management and PMO Services
- ADEO retail mediaRETAIL MEDIA PROGRAM MANAGERRETAIL (SMALL BUSINESS)January 2024 - December 2024 (11 months)Lille, Franceâą Development and standardization of retail media activities for Leroy Merlin France, Spain, Italyâą Coordination and onboarding of new BUs (Portugal & Poland)âą Facilitating workshops to gather needs and define change requestsâą Creation of training materials (documentation, videos) to support usersâą Support and management of technical and functional evolutions of Salesforce Sales Cloud/CPQTools: Salesforce Sales Cloud/CPQ, Jira, Asana, Veasybl, Workplace
- Gardena husqvarna internationalDigital and CRM Project LeadRETAIL (SMALL BUSINESS)August 2023 - December 2023 (5 months)Lille, Franceâą Organizing and facilitating needs gathering and scope definition workshopsâą Defining customer journeys and B2C use casesâą Creating a persona-based content strategyâą Designing and implementing a marketing automation strategyâą KPI monitoring and advanced consumer segmentationTools: Microsoft Dynamics 365, Mailchimp, Power BI
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Education
- Master 2 in Marketing ManagementICHEC Brussels Business School, Belgium2002Marketing
- Master's Degree in Business Management SciencesUniversité Libre de Bruxelles, Belgium2000
Certifications
- Google Analytics Level 1Google2013
- How to Make Strategic Thinking a HabitLinkedin2021