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Isabelle TravertIT

Isabelle Travert

Strategic proofreading and content optimization

€420/day
Fontenay-le-Fleury, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Isabelle

Consultant in strategic proofreading and e-commerce content optimization, I help companies clarify, structure, and ensure the reliability of their product sheets and professional documents.

My approach is based on concrete experience in management, brand creation, and e-commerce site management, with particular attention to editorial consistency, readability, and the commercial effectiveness of content.
  • French

    Native or bilingual

Can work on-site
Fontenay-le-Fleury (up to 50km)

Experience

  • Spac
    Administrative and Commercial Director – managing content and the e-commerce site
    CIVIL ENGINEERING
    September 2022 - June 2024 (1 year and 9 months)
    Villeneuve-la-Garenne, France
    Administrative and commercial management of an online plastics company, with cross-functional responsibility for all operations.

    Supervision of customer relations (reception, needs analysis, quotes, invoicing, project monitoring) and logistical coordination up to delivery.

    Management of the website redesign: structuring the site map, improving content, SEO optimization, and consistency of product sheets with a focus on readability, credibility, and commercial performance.

    Optimization of administrative processes and implementation of structured customer tracking to ensure information reliability, streamline communication, and improve customer experience.

    Inventory, supplier purchasing, and debt collection management, with particular attention to the clarity of documents, accuracy of information, and adherence to commitments.

    This experience has allowed me to develop solid expertise in analyzing, correcting, and optimizing professional content, taking into account commercial, operational, and brand image challenges.
    Rédaction SEO Optimisation de fiches produits Rédaction web et print Structuration de contenus Relecture de contenus
  • WEINBERG
    Administrative and Commercial Director – managing content and the e-commerce site
    FASHION AND COSMETICS
    October 2003 - November 2006 (3 years and 1 month)
    Paris, France
    Artistic and operational direction of women's ready-to-wear collections, from design to production.

    Creation of collections (approximately 190 models per season), definition of lines, choice of materials, colors, and suppliers, while respecting brand positioning and industrial constraints.

    Complete supervision of the product development process: coordination of design teams, prototype monitoring, model validation, and collection launch preparation.

    Direct management of the pattern maker team and cross-functional coordination of production teams in Eastern Europe and Asia, with rigorous control of quality, deadlines, and costs.

    Organization of professional presentations and fashion shows (Who’s Next).

    This experience has reinforced my demand for precision in product vocabulary, consistency between promise, design, and industrial reality, as well as the clarity of presentation materials for buyers and partners.
  • Good Girl’s
    Restaurant Director – restructuring missions
    RESTAURANTS AND FOOD SERVICE
    January 2010 - October 2016 (6 years and 9 months)
    Paris, France
    Direction of restaurants on restructuring missions, in demanding contexts with high operational pressure.

    Reorganization of kitchen and front-of-house teams, clarification of roles and procedures to improve service flow and customer experience quality.

    Optimization of menus in collaboration with kitchen teams, with precise work on readability, offer consistency, and alignment between promise, production, and customer expectations.

    Daily management of service, logistics, and supplies, with constant attention to the clarity of instructions, reliability of information, and adherence to standards.

    These missions have strengthened my ability to quickly analyze a situation, simplify complex content, reformulate effectively, and produce clear, understandable, and immediately usable documents for the teams.

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