Freelancer profile translated to English.

Description

Hello, I am Isabelle Tissot-Koppe, part-time CMO and growth expert. I have 10 years of experience in growth marketing, including 5 years in online advertising agencies, 3 years in e-commerce (Balibaris) and B2C lead generation, and 2 years in B2B SaaS (Agicap).

Would you like to optimize the ROI of your marketing strategy? I can act either as a part-time CMO to audit or define your revenue generation strategy and coordinate its implementation, or as a lead marketer to test, iterate, and scale your acquisition channels.

📊 Here are some examples of missions I manage for my clients:

- Define and deliver a go-to-market strategy and roadmap: positioning, messaging, launch

- Build, scale, and monetize your B2B or B2C lead generation funnel

- Build and deliver a loyalty or engagement strategy for a database, audience, or community

- Define and deliver your communication plan across all channels

💎 And a non-exhaustive list of my expertise:

- Building, auditing, optimizing paid ads: Google Ads / Adwords / Youtube Ads / Facebook Ads / Meta Ads / LinkedIn Ads

- Building, auditing, optimizing other inbound levers: SEO, content, social media

- Building, auditing, optimizing on-site: corporate website, e-commerce, landing pages, A/B testing

- Building, auditing, optimizing CRM, prospect/customer database segmentation, and conversion/loyalty policies: Hubspot, Klaviyo, ActiveCampaign

- Performance tracking: OKRs, tagging, reporting

✅ Finally, some achievements:

- Multiply by 2 to 10 the revenues from online advertising at constant ROI for Le Slip Français, Bergamotte, Santé Discount, or Maisons du Monde

- Scale Balibaris' e-commerce revenue by 2x in 2 years at constant budget

- Decrease Agicap's inbound CAC payback by 25% at constant budget

- Leverage Agicap's proprietary data as an inbound lead generation lever

See you soon!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Grenoble (up to 50km), Lille (up to 50km)

Agicap
Digital Marketing Manager
SOFTWARE PUBLISHING
February 2023 - March 2024 (1 year and 1 month)
Lyon, France
MAIN RESPONSIBILITIES

- Opportunity Exploration: Leveraging Agicap data for marketing, thought leadership, pricing strategies

Agicap is the leading cash management solution for SMEs and mid-sized companies in Europe.
Data Analysis Project Management Social Media Communication Thought Leadership Content Marketing
heycar France
Interim Head of Marketing
AUTOMOBILE
December 2021 - January 2022 (2 months)
Paris, France
MAIN RESPONSIBILITIES:
- Structuring the buyer lead acquisition funnel: Google Ads, Meta Ads, Hubspot
- Selecting creative and media buying agencies for a TV campaign
- Recruiting the permanent team: Acquisition Manager, CRM Manager, SEO Manager
Lead Generation TV Advertising Recruitment Google AdWords Google Ads Account Management Google Ads Training Meta Ads Facebook Ads Facebook Ads Training
Agicap
Chief Marketing Officer
SOFTWARE PUBLISHING
February 2022 - February 2023 (1 year)
Lyon, France
MAIN RESPONSIBILITIES
- Generating Inbound MRR under strict CAC payback constraints
- Building and implementing Agicap's communications across all channels, including new product launches
- Managing a team of 25 people

Agicap is the leading cash management solution for SMEs and mid-sized companies in Europe.
Communication Strategy Team Management Branding & Identity Go-to-Market (GTM) Strategy Inbound Marketing Inbound Strategy