Freelancer profile translated to English.
Back to original languageAbout Isabelle
SEO expert on WordPress, Hostinger, Wix, Ionos, and other proprietary builders, I work on e-commerce sites, service providers, and showcase sites.
â From 100 to 2,700+ clicks/month
â From page 2 to top 3 on business queries
â From position 49 to top 1 in local SEO
â Conversions x5 after SEO + UX optimization
- Technical Audit: structure, speed, mobile, crawl errors
- On-site Optimization: tags, internal linking, architecture, sitemap
- SEO Writing: main pages, blog posts, landing pages
- SEO-friendly Redesign: WordPress creation or redesign
- Local SEO: Google Business Profile, Schema.org, NAP, customer reviews
- Monitoring: indexing, keywords, traffic, conversions
My Method:
- Clear and jargon-free diagnosis
- Precise roadmap, priority actions
- Implementation adapted to your objectives
- Regular monitoring and measurable results
My background in special education gives me a pedagogical approach and project follow-up that my clients appreciate.
Contact me for an initial discussion.
French
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- Nazar seoSEO ConsultantJuly 2024 - Today (1 year and 11 months)Natural referencing (SEO) consultant, I support companies, freelancers, and agencies in optimizing their visibility on Google.Commissioned by the Nazar SEO collective, I have contributed (and still contribute) to supporting over 80 clients from various sectors (wellness, services, e-commerce, real estate, tourism, catering, etc.), by managing SEO strategies adapted to their needs and business objectives.My expertise covers the 3 pillars of SEO:đč **Technical and Competitive Audit**: analysis of site structure, performance (Core Web Vitals, loading speed, indexing), markup (Hn, meta tags, canonicals), and in-depth study of competitor positions to identify concrete growth levers.đč **Semantic Optimization**: research and qualification of strategic keywords, mapping of search intent, definition of content architectures (pillar pages, semantic cocoons, local pages), and recommendations to align the site with user and engine expectations.đč **Editorial and Visibility Strategy**: development of recommendations for the creation or enrichment of SEO-oriented content (service pages, landing pages, FAQs, sector guides) and proposals for editorial strategies adapted to organic acquisition.During this mission, I focus on designing SEO strategies and providing clear, prioritized operational recommendations, enabling internal teams or partners to effectively implement optimizations.Objective: transform a website into a sustainable acquisition channel, generate qualified traffic, and enhance local and sector visibility.
- FreelanceSEO ManagerJanuary 2024 - Today (2 years and 5 months)I put all my skills at the service of your project:
- SEO audit (semantic, technical, authority);
- Writing;
- Copywriting;
- WordPress and CMS integration;
- UX optimization;
- SEO strategy roadmap;
- SEO training;
- Project management with onboarding;
- Clear and adhered-to schedule;
- Project monitoring;
- Regular reporting...
- Sophrologie Chevreuse Ghislaine ThomasSEO Web WriterHEALTH AND WELLNESSNovember 2023 - March 2024 (4 months)Chevreuse, FranceSite audit, competitor analysis,Optimized static page writing,Blog creation and article writing,Implementation of positioning tracking tools,Network strategy advice (netlinking).
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Education
- Web page design, digital/multimedia and information resourcesWeb Writing Training2024Design de pages Web, des ressources numériques / multimédia et d''information
- SEO web writingFRW-Analyser les contenus existants dâun site et identifier les axes dâamĂ©lioration. -MaĂźtriser les techniques de rĂ©daction web : clartĂ©, lisibilitĂ©, hiĂ©rarchisation de lâinformation. -Utiliser le balisage HTML (balises title, meta description, HnâŠ). -Effectuer une recherche de mots-clĂ©s et comprendre lâintention de recherche. -RĂ©diger des contenus optimisĂ©s SEO (articles de blog, pages piliers, fiches produit, page âĂ proposâ...). -Construire une structure de contenu logique (titres, sous-titres, cocons sĂ©mantiques). -Ăviter le duplicate content et respecter les sources. -Ălaborer un calendrier Ă©ditorial en lien avec la stratĂ©gie SEO. -Adapter les contenus aux diffĂ©rents supports (mobile, desktop, accessibilitĂ©). -IntĂ©grer des call-to-action et orienter les contenus vers la conversion. -Utiliser Google Analytics et Google Search Console pour mesurer les performances. -Effectuer une veille SEO et Ă©ditoriale pour rester Ă jour sur les Ă©volutions des moteurs.
Certifications
- SEO Web WritingWeb Writing Training2024