Freelancer profile translated to English.

Description

My experience as a marketing director, general manager, and for the past 10 years, manager of my company, has allowed me to understand the problems and challenges of companies that want to remain successful.

I offer to outsource your marketing department or the management of a project (development of a brand, an activity, etc.). By entrusting me with this mission, you will gain in efficiency and peace of mind.

To carry out my missions, I call on experts in their field that I coordinate, with the objective of ensuring my clients effective work, within the deadlines and the allocated budget.

Let's meet!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Grenoble (up to 50km)

LABORATOIRES EFERDA
GENERAL MANAGER AND ASSOCIATE, MEMBER OF THE BOARD OF DIRECTORS
January 2012 - January 2015 (3 years)
Creation of the company, animation and development of the brand in France and internationally
• Profit center management, direct sales VPC and at home 140 in France – International: presence in 4 countries Marketing
• Brand design, product development
• Definition of the marketing and sales strategy
Communication
• Development of the internal and external communication strategy
• Implementation of web & social media animation plan
• Management
• Definition of the sales consultants' remuneration plan
• Implementation of the sales network: recruitment and animation
Training
• Creation of job descriptions and training modules
• Training of facilitators
Management
• Development and monitoring of budgets
• Search for financial partners: 3 new partners in the capital
TC Beauty Lab
Company manager
FASHION AND COSMETICS
February 2006 - Today (20 years and 4 months)
Grenoble, France
Specialized in the world of beauty, well-being and health, I create brand concepts, develop turnkey product lines. I support you in defining the positioning of your brand and in developing its communication strategy.
Brand creation Positioning strategy Communication strategy Development Product development Animation
TC BEAUTY LAB
PROJECT MANAGER
January 2005 - January 2016 (11 years)
Cosmetics, perfumes, nutraceuticals: from design to marketing
• Product development for French and international brands Retail, GMS and e-commerce channels INNOVATION & DEVELOPMENT
• Market research, competitive analysis, brand potential definition
• Project management: from concept creation to product realization
• Product range development: proactive proposals on product composition, sourcing and calls for tenders from manufacturers and agencies, creative briefs, industrial implementation, manufacturing monitoring
• Active sourcing
• Pilot registration of new ingredients
• Project manager for the creation of active ingredient complexes and patents up to filing
• Pack design, technical development (mold creation) and management of the entire graphic chain packaging and print media
MARKETING & MARKETING
• Definition of the brand platform and marketing, sales and communication plans
• Management and cross-functional management of marketing and communication projects
• Expertise in digital communication: website and online store creation, SEO and traffic optimization, social media communication
• Support for marketing: Creation of training and team animation materials
• Proposal and implementation of annual animation plans, trade plans and loyalty programs