Freelancer profile translated to English.
Back to original languageAbout Isabelle
Paid Media Consultant specializing in Social Ads/Social Networks for renowned media agencies and advertisers as a freelancer for over 6 years, with over 8 years of experience in digital.
Driven by a strong entrepreneurial spirit, I decided to put my interpersonal and technical skills to work for your needs as a Paid Media Specialist:
- Campaigns: full funnel and various objectives (branding, video views, traffic, lead generation, etc.)
- Advertisers: luxury, real estate, automotive, high tech, public service, retail, FMCG, etc.
- Platforms: Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, Snapchat, and X (Twitter)
- Third-party tools: Integral Ad Science (IAS), Digital Ad rating (DAR - Médiamétrie), Sizmek, etc.
- Budget: several million euros in media budget managed for over 8 years
- Trainer Social Networks | Digital Marketing | Leadership & Soft skills | Entrepreneurship | Professional Project
Need training in social networks, behavioral analysis, and leadership, or to become a freelancer? Don't hesitate to call on my skills as a trainer :-)
Finally, I am also a certified professional coach: leadership coaching | Life Mission | Business Creation | Professional Project
My strong analytical and adaptive skills allow me to adopt the appropriate posture for your challenges.
Feel free to contact me, I would be delighted to chat with you.
See you soon,
Isabelle
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Nantes (up to 50km), Lyon (up to 50km), Montpellier (up to 50km)
Experience
- Hearts & SciencePaid Social Media ConsultantDIGITAL AND ITAugust 2023 - December 2023 (4 months)Boulogne-Billancourt, FranceManagement of paid social across all Hearts & Science agency accounts (OmnicomMedia Group) as a freelancer.- Ferrero Group: Ferrero, Kinder, Tic Tac, Delacre, Nutella, Mon Chéri, etc.- AXA: health, insurance, auto, etc.- Tropicana- Salomon: EMEA branding & performanceAnd other less active accounts
- LacosteGlobal Display Manager (Paid social & Programmatic)RETAIL (LARGE RETAILERS)August 2022 - April 2023 (8 months)Paris, FranceManagement of performance display campaigns (programmatic and paid social) for European markets (FR, UK, DE, ES, IT, PT, CH, NL, AT) at Lacoste.E-commerce and 100% performance context- Management of relationships with partner programmatic display platforms (Criteo, Gamned)- Analysis, KPI monitoring, and recommendations on achieved performance with an ROI-focused approach- Strategic and operational implementation of optimizations
- KR WAVEMAKERPaid Social Media ConsultantDIGITAL AND ITOctober 2021 - July 2022 (9 months)Neuilly-sur-Seine, FranceFreelance service within the media agency KR Wavemaker (GroupM) through the firm OntrustManagement of media campaigns for various clients on social networks, primarily for the Calzedonia group (Calzedonia, Tezenis, Intimissimi, Falconeri) and Burger King:- Analysis of briefs, understanding client issues- Strategic thinking on the best targeting and bidding strategies- Creation of media plans for each campaign- Management and optimization of campaigns on Facebook/Instagram, Pinterest, TikTok, Snapchat, Sprinklr- Reporting and performance analysis- Client recommendations on their social media actionsInvolvement in analytics for the following LVMH accounts: La Grande Épicerie, Le Bon Marché, Hublot, SephoraOccasional work also on the following advertisers: Pernod Ricard, TotalEnergies, Ruinart
Reviews
Recommendations
Be the first to recommend Isabelle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Professional and Personal CoachCoaching Ways France Executive2021Formation "Les clés du coaching" reconnue par l'International Coach Federation (ICF) et inscrite au RNCP niveau 2.
- Master in Management - StartUp: Creation, Innovation, LeadershipMontpellier Business School20172016-2017 : Dernière année Master Grande Ecole (M2) Spécialisation StartUp: Création, Innovation, Leadership en alternance : http://www.montpellier-bs.com/programme-master-grande-ecole/le-cursus/les-specialisations-professionnelles 2015-2016 : Année de césure en entreprise (Havas Group puis Voyages-sncf.com) 2014-2015 : 2ème année Programme Master Grande Ecole (M1) - Echange académique diplômant d'un an à l'Université de Hull en Angleterre. Obtention du BA International Business avec mention bien 2013-2014 : 1ère année Programme Master Grande Ecole (L3) - Double diplôme avec l'IAE de Montpellier