Freelancer profile translated to English.
Back to original languageAbout Isabelle
I work with communication, positioning, and visibility. Especially where things no longer mesh cleanly. When messages become blurred, internal and external diverge, or visibility exists without a clear direction.
With around 20 years of strategic communication and brand management experience, including for Tchibo, Dräger, Wempe, and ECE Marketplaces, I know that many communication problems have a structural root cause. That's why I never consider communication in isolation from the people and processes behind it.
I support companies as a strategist and sparring partner, conduct workshops on content strategy, thought leadership, and AI in marketing, and speak as a keynote speaker on digital brand communication.
German
Native or bilingual
English
Fluent
Norwegian
Basic
Remote only
Primarily works remotely
Experience
- ECE Marketplaces GmbH & Co. KGContent SpecialistREAL ESTATESeptember 2023 - December 2025 (2 years and 3 months)Hamburg, GermanyProject-based collaboration with Marketing and Sales on content strategy, digital formats, and the further development of various communication formats.My focus was not only on content creation but primarily on structuring topics more clearly, meaningfully developing formats, and setting up communication in a way that it becomes adaptable beyond individual measures.
- AnywhereSheGoesFounderOctober 2022 - Today (3 years and 10 months)Hamburg, GermanyWith AnywhereSheGoes, I work on communication issues that demand more than just execution. I support companies, brands, and decision-makers in developing positioning, visibility, and content in a way that fits the company, is embraced by the people behind it, and doesn't appear interchangeable.My focus is on communication with direction, visibility with purpose, and structures that don't just work on paper.
- Gerhard D. Wempe GmbH & Co. KGCommunications SpecialistLUXURY GOODSJanuary 2023 - July 2023 (6 months)Hamburg, GermanySupport for Corporate Communications in the strategic and editorial further development of internal and external communication.This included, among other things, LinkedIn, internal communication, and the development of a new intranet structure. For me, the central question was always how communication can become more consistent, clearer, and more relevant.
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Education
- Master degree in education, German language & literature, Protestant Theology, Pedagogics, Psychology, Social SciencesUniversity of Osnabrück2008Master degree in education, German language & literature, Protestant Theology, Pedagogics, Psychology, Social Sciences
- Abitur, German & English studies, biology, politicsGesamtschule Schinkel2002Abitur, German & English studies, biology, politics