Freelancer profile translated to English.

Description

15 years of experience in marketing research in France and internationally, serving major groups (L'Oréal, LVMH, Hachette Education, BNP Paribas...) and the public sector (Institut National du Cancer, Ministry of Health and Sports...)

A dual expertise in quantitative marketing research (from questionnaire design to data analysis) and qualitative research (moderation of focus groups, semi-directive interviews, online communities).

The desire to support you in conducting your research with a tailor-made approach, monitoring and support throughout the fieldwork, and operational reporting adapted to your needs.

Languages

English
Fluent
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Cocedal Conseil
Director of Studies
CONSULTING AND AUDITS
January 2008 - November 2015 (7 years and 10 months)
Paris, France
Writing methodological proposals
Designing information collection tools: interview guides, moderation guides, questionnaires
Online questionnaire programming
Conducting interviews, moderating focus groups, moderating online communities
Monitoring and managing quantitative and qualitative studies: fieldwork, data processing, and analysis
Report writing
Presentation of results
Creation of new research services
Marketing Study Market Research Needs Assessment Exploratory Study
Ginger Conseil
Study Manager
CONSULTING AND AUDITS
August 2005 - January 2008 (2 years and 5 months)
Paris, France
Setting up and monitoring quantitative and qualitative studies
Writing summary reports, analysis, and recommendations
Presentation of results
Marketing Study Market Research
Laboratoires Pierre Fabre
Study Manager
FASHION AND COSMETICS
August 2003 - June 2005 (1 year and 10 months)
Lavaur, France
Conducting market research, analyzing available indicators (purchases and sales, advertising and promotional investments, prescriptions...) in the phytotherapy, nutritherapy, and cosmetics segments
Writing summary reports and dashboards to facilitate strategic management of product portfolios