Freelancer profile translated to English.
Back to original languageAbout Isabelle
Do you want to structure your marketing, accelerate your growth, or improve your customer experience?
I support B2B, industrial, tech, eCommerce, and service companies in building a clear, high-performing, and directly actionable marketing strategy: positioning, lead generation, go-to-market, marketing automation, digital optimization, customer experience, corporate communications, and marketing transformation.
With 17 years of experience at Carrier, Kidde Global Solutions, Kantar, Edelman, Ipsos, and Dassault Aviation, I have managed international brand, digital, eCommerce, CX, and communication projects in complex, multi-country, and post-acquisition environments.
I can act as a senior consultant, fractional CMO, or outsourced marketing director to deliver concrete deliverables: marketing audit, growth plan, 90-day roadmap, content strategy, messaging, funnel optimization, CX/NPS program, commercial activation plan, team structuring, and change management.
My added value: combining strategic vision, business understanding, and concrete execution. I help you move from scattered marketing to structured, measurable marketing aligned with your growth objectives.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Kidde Global SolutionsEMEA & UK Head of Integrated Marketing & CommunicationsTECHFebruary 2024 - April 2026 (2 years and 2 months)Brussels, BelgiumPost-divestiture from Carrier | Acquired by Lone Star• Executive owner of EMEA & UK Integrated Marketing & Communications for a newly created $1.85B global fire & life-safety company, post-divestiture from Carrier and acquisition by Lone Star, leading a multi-country EMEA team.• Scope expanded from continuity to transformation in a PE-backed environment, with accountability for organization design, team scaling, capability uplift, change management, and the introduction of new operating models to support performance and growth.• Accountable for brand, demand, and reputation, driving measurable awareness, credibility, and commercial impact through integrated communications, sector trade shows, and large-scale educational and influence programs.• Led brand modernization initiatives, including a full European packaging redesign (2025) and the launch of regional Instagram channels (2024).• Strategic partner to Product and Sales leadership, leading EMEA market research to inform product features, design, aesthetics, and packaging, while ensuring alignment with global strategy and locally adapted execution across markets.
- CARRIERGlobal & EMEA Marketing, Communications & Customer Experience ExecutiveTECHOctober 2018 - January 2024 (5 years and 3 months)Brussels, Belgium• Progressively expanded scope from EMEA leadership to globalresponsibility, driving digital marketing, eCommerce, and customer experience transformation across a $55M+ online business operating in 28 countries.• Defined and executed a global digital marketing and CX strategy, aligned with Marketing, Sales, and IT, covering brand storytelling, lead generation, eCommerce, and customer experience.• Led eCommerce and website performance optimization, increasing conversion rates from 2.5% to 4.5% through UX, content, and funnel improvements across 15+ digital platforms.• Implemented marketing automation and demand generation frameworks (Pardot, HubSpot), establishing global SEO standards and upskilling 25+ regional and functional stakeholders.• Designed and led the global Customer Experience program (transactional, relationship, executive, and digital journeys), achieving NPS 55 globally, Digital NPS 45 in EMEA, with a 14-day closed-loop feedback process.• Managed and developed international, cross-functional teams within a complex matrix environment, collaborating closely with senior leadership and regional executives.• Appointed Ethics & Compliance Officer for EMEA, partnering with Legal and HR to oversee governance, risk mitigation, and ethical standards across regional operations.
- KantarEMEA Manager, Digital Market Research & Digital FluencyNovember 2015 - September 2018 (2 years and 10 months)Bruxelles, Belgium• Contributed to the development and commercialization of EMEAdigital research and consulting offerings, supporting 15% revenuegrowth across 20 countries.• Played a key role in new business acquisition by supporting the winof multiple strategic enterprise clients within a 7-month period,accelerating growth of EMEA digital offerings.• Led go-to-market and communication strategies, includingnewsletters, client events, webinars, and conference speakingengagements, strengthening brand visibility and client engagement.• Acted as a bridge between research, commercial, and marketingteams, translating mar
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Education
- CUBE
- Change Management Certification Medallia Customer Experience Professional CertificationADKARChange Management Certification Medallia Customer Experience Professional Certification