Freelancer profile translated to English.

Description

Digital communication is the common thread of my atypical career, which has led me from the headquarters of a major French bank to a communication agency based in Buenos Aires, through an NGO dedicated to microfinance, a major luxury fashion & leather goods brand, or even a cultural institution in New York. I design and write digital content... as naturally as I breathe! (meaning constantly ;)

For you, I can:

- Develop a digital communication strategy (brand content or content marketing approach)

- Define an editorial charter (for your website, your blog, your social networks)

- Write content for your various platforms (including highly technical content): corporate website, digital magazine, blog, or print materials

- Optimize your content for SEO

- Define a social media strategy

- Translate your content, including technical content (English, Spanish, German, to French)

- Write white papers, activity reports, or CSR charters

The sectors in which I am competent: Bancassurance, Microfinance, Public Policies, Higher Education, Health, Environment and Societal Commitments, Travel, Sports & Leisure, E-Commerce (luxury and beauty sectors).

Languages

Spanish
Native or bilingual
German
Fluent
English
Fluent
Russian
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Niort (up to 50km)

Isabelle Laumonier - Conseil en Communication
Manager
DIGITAL AND IT
July 2017 - Today (8 years and 10 months)
Niort, France
Freelance since 2017, I support clients on digital marketing and communication challenges. Whether it's strategic thinking or creating high-value content, I work for a wide variety of organizations (Planity -> responsible for content presenting client establishments [coordinating a team of 20 writers]; Capsul Events -> responsible for marketing and communication strategy; Assurmix -> responsible for SEO content; Relais Culture Europe -> rewriting technical content; WPD (wind turbine company) -> writing the CSR charter; OOR (oor.zone) -> designing Travel content...)
BPCE
Marketing Manager for Proximity Associations Market
BANKING AND INSURANCE
March 2004 - July 2009 (5 years and 4 months)
Paris, France
Within the Caisse d'Epargne headquarters, defining the Marketing strategy for the proximity associations market in the Social Economy Pole (associations with budgets under €100K):
- Developing the offering
- Coordinating projects with the 29 regional managers
- Market animation with event-based operations (internal challenge and external Association Contest)
- Creating a dedicated website associatis.com (no longer active), defining the editorial strategy and coordinating all content (financial, legal, general news for associations/foundations/NGOs).
Animation Coordination Budget Management Website Creation New Product Creation Marketing Campaign Creation Editorial Line Definition
Epargne sans Frontière (ONG)
Head of Intellectual Production
CIVIC AND SOCIAL ORGANIZATIONS
June 2010 - July 2011 (1 year and 1 month)
Paris, France
- Editorial Secretary for the quarterly review "Financial Techniques and Development": defining themes with the editorial committee, contacting authors, proofreading articles, copyediting and substantive editing, follow-up until "ready to print".

- Writer of articles and summaries for the review. Topics covered include: the role of international institutions in development, new financial tools, philanthropy, the evolution of aid and the place of migrant remittances, etc. Regions studied: Africa, Latin America and the Caribbean, and Asian emerging markets.

- Editorial Manager for the website www.epargnesansfrontiere.org: overseeing the website redesign in the second half of 2010, writing all content (articles, thematic dossiers), weekly updates, creating a monthly newsletter.

- Facilitator of working groups composed of experts; setting up, coordinating, writing minutes and final reports.
Intellectual Production Coordination Animation Meeting Deadlines Website Creation