Freelancer profile translated to English.
Back to original languageAbout Isabelle
More than 15 years of experience in copywriting for the luxury, gastronomy, hospitality, wines & spirits, perfumery, and lifestyle sectors.
I am a trainer of sharp words, adapting my writing to the culture of the subject (company, brand, product, personality, event...) and to the editorial structure of the medium (press release, press kit, articles, etc.).
Are you a top company/brand/personality and...
✔️ you lack perspective on your written communications
✔️ you have trouble structuring your offer, your reports, your thoughts...
✔️ you no longer know what angle to take to present your offer, which, while successful, is rather uninspired
✔️ your job: to manufacture, produce, welcome, cater, sell... BUT certainly NOT to write and communicate
✔️ you have neither the time nor the talent to write and structure your communications
✔️ you lack inspiration, shyness holds you back from creating emotional content on social media
✔️ you need to speak for a speech, but between you, writing, and speaking, the divorce is final
✔️ your wishes fall flat because you confuse a presentation brochure with a greeting card
If these issues resonate with you, I can help.
To support you, I practice listening 🎶🎵 and Socratic maieutics 🔎, the art of bringing minds to light through questioning.
MY SERVICES
➕storytelling
➕press kits/releases
➕product descriptions
➕articles, interviews, speeches
➕content creation
➕newsletters, greeting cards
➕portraits, prefaces, editorials, tales...
➕pastiches, poems
➕proofreading, corrections, rewriting
SOME OF MY CLIENTS
D'Orsay Parfums
Christian Dior Parfums
Groupe Snow - Algotherme
Nez, olfactory cultural magazine
Nez Le Bureau Olfactif
L'Osmothèque de Versailles
Parfum d'Empire
EVOK Hotel
Sylvie Amar
Champagnes Ruinart
Liquid Liquid
La Grande Épicerie de Paris
Chambelland
Comptoirs Richard
La chambre aux confitures
Les Éditions de l'Épure
Interbev - CIV
Interfel
CNIEL
French
Native or bilingual
English
Conversational
German
Basic
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Parfums Christian DiorCreative writerLUXURY GOODSMarch 2023 - March 2023Paris, FranceHistorical research and writing of a speech on a part of Christian Dior's history.> explain the origin of his love for flowers, contextualize, cite, structure> incorporate elements of the brand's speeches> calibrate the text for a 15-minute oral presentation
- Parfums d'OrsayCreative writerLUXURY GOODSFebruary 2023 - March 2023 (1 month)Paris, FranceCopywriting for the press kit for the release of the new "Sur tes Lèvres"._ Writing of a poem freely inspired by a letter that George Sand might have written to Alfred de Musset. Reading every other line reveals a playful story_ Writing of the press kit_ Writing of interview questions for the perfumer creator_ Rewriting of the interview_ Writing of the perfumer creator's biography
- Parfum d'EmpireWriter, corrector, rewriterARTS AND CRAFTSSeptember 2022 - September 2022Paris, FrancePrior to the layout of the training booklet for PARFUM D'EMPIRE brand resellers:_ proofreading of texts (about forty pages)_ spelling and grammatical correction_ rewriting for clarity: simplifying the style_ rewriting to harmonize sections_ rewriting to avoid repetition_ client exchangesMy technical knowledge of perfumery and the brand was an asset in carrying out this mission.
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Education
- Sensory Evaluation for Fragrances and CosmeticsISIPCA2021Sensory Evaluation for Fragrances and Cosmetics
- Olfactory Designer, Perfumer, EvaluatorCINQUIEME SENS2019Designer olfactif, Parfumeur, évaluateur