Isabelle Laporte

After 25 years of successful experience in strategic/operational marketing within highly varied structures in the Agri-food, Cooperative, and Retail sectors (BtoB, BtoC, specialized...), I now support companies (SMEs, VSEs...) in their marketing & commercial development projects (innovation, brand positioning, consumer insight, product development, communication, distribution, activation) as well as in their Digital or CSR transition (Audit, Adaptation of agricultural sectors, eco-design...). A proponent of Meaningful Marketing (in every sense of the word), based on a pragmatic approach, my proposal is to support women and men in these new challenges, enhance their products, their know-how, and contribute positively to a Sustainable and Lasting Transition. If you too want to develop your business sustainably by creating value and accelerating your transition, whether it be food, ecological, or societal, then let's get in touch! I want to build your future with you. Missions: Consulting, Transition Management, Part-time or Outsourced Marketing - Digital Director, Operational Management, Management, skills=[]

Manager within INGAGED, this consulting firm specializing in Transition Management is here to help your company and your teams turn your challenges into results and overcome decisive milestones. Our approach is specific through the co-construction of tailor-made operational solutions with a team of highly experienced managers from SMEs/Mid-caps/Large groups. Our services in the Ile-de-France region (but also Occitanie, Nouvelle Aquitaine), throughout France and internationally:

- Operational managerial support for all profiles: General Management / CFO / HRD / Marketing / Sales / Industrial Management / CIO / CSR

- Management of your transformations: succeeding in your transformations, daring international expansion, developing your innovations, strengthening human potential, managing your growth, leading your important projects, optimizing your performance, improving your organization, overcoming difficulties

- Support for executives: coaching, mentoring, strategic and operational consulting, skills=[]

- Management of the company's innovation and marketing strategy (member of the Executive Committee): trend monitoring, concept testing, definition of the marketing plan, innovation management in the GMS (Supermarkets and Hypermarkets) and Food Services sectors

- Development of YéoFrais's CSR strategy and project coordination

- Brand repositioning, skills=[]