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Isabelle LamarrigueIL

Isabelle Lamarrigue

Marketing & Sales Consultant | SEO Writer

€750/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Isabelle

My 15 years of international experience (France, Europe, USA, LATAM) in marketing, sales, and brand management have allowed me to develop a strategic vision in multi-cultural environments, as well as an in-depth knowledge of business and e-business challenges in the selective world.
I am proficient in the requirements of both large corporations and human-sized structures.
Trilingual in French, English, and Spanish, I can adapt my services to your market needs.

Specializing in luxury, particularly in the perfume and cosmetics industry (formerly L'OREAL and LVMH), I also have a dual product/market expertise in wines and spirits (WSET 3).

As an expert in marketing, sales, and brand management, I am also a certified ICF coach: I will effectively, rigorously, and pragmatically meet your various needs, such as:
- Marketing & Communication Strategy (product/range/brand launches; brand positioning; USP; PR…)
- Retail Strategy and Consumer Experience
- Sales Strategy and Business Development
- Sell-out Coaching
- Sales Team Coaching
- Training Modules
- Sales and Marketing Team Coaching and Motivation Plans
- CRM / e-CRM Policy Definition
- SEO Content Writing (portfolio of over 200 articles written and published online; redesign of a niche perfume brand website —> definition of brand discourse and brand content)

I look forward to discussing your needs :)

The budget will be refined according to the scope of the mission we agree upon.

Have a great day!

Isabelle
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 100km)

Experience

  • ALTAMIRA Conseil et Coaching (auto-entreprise)
    Consultant and Founder
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 5 months)
    Activity initiated upon my arrival in Argentina (January 2017), then resumed upon my arrival in Bordeaux (January 2022)

    > Brand positioning - Business & Sales Development - Pricing - Category Management
    > Retail Strategy (Consumer experience - Merchandising - CRM - Incentive)
    > Sales strategy and negotiations (contracts, commercial agreements, business plan)
    > Creation, development, updating of an e-commerce website (Wordpress)
    > SEO content writing for the WEB and definition of editorial calendar
    > Coaching and conducting courses and workshops for business school students

    Assignments for the French Embassy in Argentina:
    > Organization of events during the G20 in November 2018 (Buenos Aires), with President E. Macron. Institutional communication.
    > Development of partnerships with French and Franco-Argentine institutions
    Marketing Content Marketing Brand Content Web Writing Spanish French Translation French Spanish Translation SEO Writing Branding Digital Communication wordpress instagram facebook E-commerce Coaching Individual and Group Coaching Contract Negotiation Commercial Contracts e-retail Retail Marketing CRM
  • LVMH
    Export Director Europe
    FASHION AND COSMETICS
    January 2022 - December 2022 (1 year)
    Bordeaux, France
    Transition Manager, Europe Directorate GUERLAIN
    > Transition from Export model to Subsidiary model: creation of the Eastern Europe hub
    > Back office management: legal structure, logistics structure, IT structure
    > Operational transition (stocks) and business plan (P&L hub for 5 countries)
  • LVMH
    Area Manager Europe
    FASHION AND COSMETICS
    January 2021 - December 2021 (1 year)
    Paris, France
    Area Manager, Export Directorate GUERLAIN EMEA. Sales: €60M; Distribution network: 1200
    > Negotiation and implementation of the sales and marketing strategy
    > P&L management and ROP protection: +9% vs target on Net Sales and ROP
    > Regional management (EURAF) for E-RETAIL and DISTRIBUTION strategy (32 countries)
    Branding Business Strategy Web Marketing Strategy Communication Strategy Sales Strategy Sales Negotiation Contract Negotiation Merchandising Marketing P&L Distribution Strategy distribution network export strategy

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Education

  • MSc Business Management
    Toulouse Business School (ESC Toulouse)
    2009
    Diplôme cursus Grande Ecole cursus bilingue anglais / français spécialisation Marketing BtoC et Contrôle de Gestion

Certifications

  • Transformational Coaching
    ICF
    2020
    coaching Team Management Individual Coaching
  • WSET Level 3 in Wines
    WSET
    2020
    Luxury Sales Strategy Business Development Marketing

Skill set (52)

Categories