About Isabelle
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- ALTAMIRA Conseil et Coaching (auto-entreprise)Consultant and FounderCONSULTING AND AUDITSJanuary 2017 - Today (9 years and 5 months)Activity initiated upon my arrival in Argentina (January 2017), then resumed upon my arrival in Bordeaux (January 2022)> Brand positioning - Business & Sales Development - Pricing - Category Management> Retail Strategy (Consumer experience - Merchandising - CRM - Incentive)> Sales strategy and negotiations (contracts, commercial agreements, business plan)> Creation, development, updating of an e-commerce website (Wordpress)> SEO content writing for the WEB and definition of editorial calendar> Coaching and conducting courses and workshops for business school studentsAssignments for the French Embassy in Argentina:> Organization of events during the G20 in November 2018 (Buenos Aires), with President E. Macron. Institutional communication.> Development of partnerships with French and Franco-Argentine institutions
- LVMHExport Director EuropeFASHION AND COSMETICSJanuary 2022 - December 2022 (1 year)Bordeaux, FranceTransition Manager, Europe Directorate GUERLAIN> Transition from Export model to Subsidiary model: creation of the Eastern Europe hub> Back office management: legal structure, logistics structure, IT structure> Operational transition (stocks) and business plan (P&L hub for 5 countries)
- LVMHArea Manager EuropeFASHION AND COSMETICSJanuary 2021 - December 2021 (1 year)Paris, FranceArea Manager, Export Directorate GUERLAIN EMEA. Sales: €60M; Distribution network: 1200> Negotiation and implementation of the sales and marketing strategy> P&L management and ROP protection: +9% vs target on Net Sales and ROP> Regional management (EURAF) for E-RETAIL and DISTRIBUTION strategy (32 countries)
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Education
- MSc Business ManagementToulouse Business School (ESC Toulouse)2009Diplôme cursus Grande Ecole cursus bilingue anglais / français spécialisation Marketing BtoC et Contrôle de Gestion
Certifications
- Transformational CoachingICF2020
- WSET Level 3 in WinesWSET2020