Freelancer profile translated to English.
Back to original languageAbout Isabelle
Graphic Designer & Art Director — Visual Identity & Brand Strategy
After 3 years working as a freelance web writer, I decided to retrain and return to my favorite field: graphic design.
Since September 2025, I have been helping brands and entrepreneurs build a strong, coherent, and differentiating visual identity.
My atypical background is a real asset. With a Master's degree in Communication and working as a freelancer since 2022, my studies and my work as a web writer have allowed me to acquire skills in SEO, web design, and digital marketing. These skills, rare for a graphic designer, allow me to approach each project globally. I don't just create beautiful logos. I build a visual universe that communicates for you.
My areas of expertise:
- Creation of complete visual identity (logo, graphic charter, brand guidelines)
- Brand strategy and visual positioning
- Art direction of communication campaigns
- Advice on visual coherence and brand image
I target entrepreneurs, startups, and SMEs who want to develop a professional and impactful image, aligned with their values and ambitions.
I am available for one-off projects or long-term collaborations.
French
Native or bilingual
Can work on-site
Nice (up to 50km), Paris (up to 10km)
Experience
- Restaurant La Piscine - LEVENSCreation of print materialsRESTAURANTS AND FOOD SERVICESeptember 2025 - September 2025Nice, FranceCreation of posters and flyers to announce special menus for annual events, such as:
- Mother's Day
- Valentine's Day
- Beaujolais Nouveau release
- Father's Day
Design of business cards to communicate the restaurant's opening hours and contact details. - Auto-entrepriseGraphic designer and art directorARTS AND CRAFTSSeptember 2025 - Today (9 months)Nice, FranceI am a freelance graphic designer and art director, specializing in building strong visual identities and directing communication campaigns.My approach combines strategy and creativity. I analyze the universe of each brand to translate its values into a coherent, distinctive, and memorable visual language. From logo design to its application across all media, I support my clients at every stage of their project.What I can do for you:
- Creation and redesign of visual identity (logo, graphic charter, brand guidelines)
- Art direction of campaigns
- Advice on visual positioning and brand strategy
Rigorous, attentive, and invested in every project, I adapt to independent structures as well as teams in agencies or companies.Available for one-off projects or long-term collaborations.
Recommendations
Be the first to recommend Isabelle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 1 Information and Communication SciencesFaculty of Arts, Humanities and Social Sciences2016
- Master 2 Event Management, Mediation, and Cultural EngineeringFaculty of Arts, Humanities and Social Sciences2017