Freelancer profile translated to English.

Description

I support brands and organizations in the family/parenting sector in structuring and optimizing their digital communication, with a strategic, human-centered, and results-oriented approach.

My expertise is based on a strong conviction: on social networks, it's not the quantity of content that makes the difference, but the quality of the connection created with the community. I help brands move from an "instinctive" Instagram presence to a clear, coherent, and effective social media strategy.

Specifically, I focus on:

social media strategy (positioning, messaging, editorial line),

audit and performance analysis (KPIs, engagement, account readability),

creation and optimization of content focused on connection and credibility,

community development and long-term engagement,

Ads campaigns designed as a useful and measurable acquisition lever.

My added value: a grounded approach. I start from the real-life usage, expectations, and constraints of families to transform brands' business challenges into understandable, reassuring, and effective strategies.

I work on audits, complete strategies, monthly support, as well as one-off consulting or management missions.

Industry field of expertise

Languages

English
Conversational
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Annemasse (up to 50km)

Domissori
Development and Management of Local Communities – Family Sector
EDUCATION AND E-LEARNING
February 2022 - May 2025 (3 years and 3 months)
Ancenis, France
Management of local social media strategy (Grand Ouest & Loire-Atlantique): editorial calendar, content creation, community management, and engagement.

Design and organization of community events (webinars in partnership, ambassador meetups, promotional campaigns).

Implementation of local collaborations and development of an ambassador and community-based approach.

Active listening to families: needs analysis, proposal of adapted actions, and interaction monitoring.

Recruitment and coordination of a network of speakers and ambassadors (selection, matching, relationship building).

Management and follow-up of family and partner files to ensure a smooth and high-quality experience.
stratégie social media Marketing and Communication Planning développement de communauté Marketing digital Community Engagement
Samsung
Coordination of Promotional Campaigns and B2B Budget Management
TECH
June 2016 - May 2018 (1 year and 11 months)
Saint-Ouen, France
Monitoring and management of promotional budgets in direct liaison with clients and sales teams.

Analysis and management of financial stakes related to marketing and sales actions.

Coordination between internal teams (sales, finance) and clients to ensure consistency of actions.

Operational management of administrative and financial aspects related to operations (payments, credit notes, declarations).

This experience allowed me to develop a structured and business-oriented vision of marketing actions, which is now central to my digital and social media strategy consulting.