Freelancer profile translated to English.

Description

My role: to support companies and brands in promoting their image, protecting their reputation, and communicating with their audiences by implementing relevant strategies. I am captivated by topics related to employee engagement, the digital transformation of the HR function, and CSR (Corporate Social Responsibility).

My main motivators:

- Making internal employees the best ambassadors to the outside,

- Contributing to employee well-being,

- Improving collective performance,

- Communicating transparently and responsibly,

- Supporting change (according to economic and health trends),

- Structuring the HR sector,

- Supporting and equipping frontline management,

- Establishing a new culture (attractive employer brand and strong values)...

What drives me daily:

- Instilling creativity at the heart of communication strategies,

- Fully integrating the digital world and responsibility into every project,

- Coordinating, motivating, promoting, and mobilizing.

... with the main driver being... the challenge!

Industry field of expertise

Languages

French
Native or bilingual
German
Conversational
English
Native or bilingual

Workplace preferences

Can work on-site

Paris 11e Arrondissement (up to 15km)

Adobe
Employer Brand Manager
SOFTWARE PUBLISHING
April 2022 - November 2023 (1 year and 7 months)
Paris, France
EMEA and local employer brand strategy 🌏
- Conduct a comprehensive audit of the employer brand's presence and activities in the EMEA region and continue to develop a regional brand strategy and business plans.
- Strengthen Adobe's employer brand by developing and positioning Adobe's unique value proposition for candidates, including university, experienced, and executive talent.
- Lead Adobe EMEA's awards strategy regarding the promotion of Adobe as a great place to work. Develop brand affinity for #AdobeLife and #AdobeForAll in the region.

📌 Recruitment Marketing
- Design and implement end-to-end marketing campaigns, from top-of-funnel lead generation campaigns (persona research, online properties, events, advertising, etc.) to targeted nurturing campaigns.
- Develop content for all marketing channels to aid candidate awareness, consideration, and lead generation.
- Create memorable experiences that drive engagement - implement activations for employees and candidates to meet recruitment needs.

📈 Data Analysis and Insights
- Measure and report on key performance indicators for channels and campaigns to make informed decisions about channel spend and content strategy to maximize results.
Customer Relations Budget Management Social Media Leadership Web Writing
Accenture
Internal Communication Manager - Engagement & HR - Employer Brand
CONSULTING AND AUDITS
March 2019 - November 2021 (2 years and 8 months)
Responsible for internal communication in France - Benelux - Mauritius: team management of 5 direct reports
- Definition and implementation of the Group's internal communication plan in France,
- Management of the COVID-19 communication strategy (remote work, well-being, prevention, support hotline)
- Coordination of internal campaigns (videos, newsletters, motion graphics, infographics, radio...)
- Support for Leadership and the Managing Director in public speaking - speech elements
- Adaptation of Accenture group campaigns at the local level, with the aim of informing, engaging, and uniting the 12,000 employees in the zone. Informal or formal events in person or remotely.
- Overhaul of the internal communication ecosystem – new intranet (structure and employee experience), implementation of the Teams platform, creation of newsletters for each entity with a communication plan for change acceptance.
- Deployment of the Great Place To Work application plan
- Planning of HR - CSR and foundation programs

🎓 Head of Employer Branding France
- Definition and implementation of the Employer Branding, Marketing & HR Experiences strategy
- Management of the Brand strategy & adapted employer promise proposition
- Overhaul of our recruitment website
- Operational online and offline action plans adapted to different recruitment targets
- Search for innovation in projects
- Management of candidate experience and HR reputation projects
Branding Google Analytics Artificial Intelligence Crisis Management Bilingual English
Robert Half
Internal Communication and Employer Branding Manager
CONSULTING AND AUDITS
January 2015 - October 2018 (3 years and 9 months)
- Identification of the organization's sociological trends
📌 Evaluation of internal perception of the company and its strategy
- Analysis of internal communication needs, internal culture, and its values
- Development of the internal information policy
- Management of internal listening mechanisms
- Content writing, video creation, Intranet updates, internal promotion of Yammer
- Consulting and support for Leadership and definition of managerial communication processes
- Support for crisis management and scenario preparation
- Coordination of the overall system, ensuring global consistency and synergy between platforms
- Creation of exchange communities
- Design and organization of internal events in line with the company's strategic objectives
📈 Negotiation and development of internal communication budgets, based on the previously defined communication plan
- Implementation of dashboards, valorization, and communication of results
- Conducting a benchmark of companies' communication practices