Freelancer profile translated to English.
Back to original languageAbout Isabelle
UX & UI Designer passionate about creating innovative & effective user experiences, with a strong product vision. Versatile from Discovery to Delivery, I am very comfortable identifying and understanding user needs, identifying pain points, and designing relevant & intuitive solutions.
My asset? a unique approach thanks to 15 years of journalism and training in sociology & psychology.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Collectif MetastratUX & UI DesignerDIGITAL AND ITAugust 2023 - Today (2 years and 10 months)Collective of freelancers specializing in impact projects.- La Truffe du Roy Mission: creation of a B2C e-commerce site:-> DA, Logo, visual identity, UX design (especially on the fairly complex purchasing process), UI Design, creation of images using AI, Design System.- Les Compagnons du Tour de France Mission: Total redesign of the famous school's website-> UX Research, user interviews, Personas, User Flows, UX & UI design, Prototypes, Design System.
- Studio HussarProduct DesignerDIGITAL AND ITFebruary 2022 - Today (4 years and 4 months)Design and optimization of mobile apps & Responsive websites:UX Workshops, User Research & interviews, Artistic direction, Mapping, Lo & Hi-Fi Wireframes, Prototyping, User Testing, Design System.- Packtic: creation of the native iOS B to B mobile app, dedicated to the management of bulk and returnable containers:-> DA-> UX & UI design-> Design System- Somfi: total redesign of the B to B e-commerce site:-> UX & UI-> User testing-> Redesign and development of new features-> co-creation of the Design System- Elephorm: total redesign of the B to C video e-learning platform:-> user interviews-> DA-> UX-> UI + Design System- Omie: optimization of the user experience of the B to C mobile app:-> UX audit, User Research, Mapping, User Flows, design of new features, Wireframes, Prototype, User Testing.
- FreelanceJournalist - directorPRESS AND MEDIAMay 2006 - April 2022 (15 years and 11 months)Paris, FranceTV Journalist (Interviews, images, editing, voice-over):among the collaborations: TMC, TF1, I24 News, RTS Suisse, TV7 Bordeaux, TNTV Polynésie.- Production of news & magazine reports, institutional reports, interviews, and writing of articles.- Production of a 26-minute documentary, shot in Indonesia, "The Guardians of the Sea" - restoration of coral reefs and impact on the local population- Editing Manager: monitoring of the broadcast (link between editorial and technical in the control room) and production of news bulletins, Headlines.Print Journalist: among the collaborations: Stratégies, Tour hebdo, Journal des psychologues, Hoosta Travel, Espace prépas.- Interviews, reports, investigations, portraits.- Manufacturing monitoring, layout (InDesign), iconography.
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Education
- Product DesignerLe Laptop2023Concevoir un produit numérique de A à Z : cadrage du projet avec le commanditaire, recherches secondaire et primaire (protocole & questionnaire, entretiens utilisateurs, User personae, Empathy Map, User Journey, matrice de priorisation, storyboard), création d'un UI Kit, de Wireframes Low-Fi & Hi-Fi, Prototype, tests utilisateurs, puis analyse et itérations du Prototype.
- Journaliste Reporter d'ImagesCFPJ20144 mois intensifs pour apprendre le métier de JRI / journaliste reporter d'images au CFPJ, Centre de formation et de perfectionnement des journalistes : - réalisation - cadrage - rédaction de séquencier, synopsis, script - prise de sons - éclairage - montage - commentaires et voix off
Certifications
- Certificat Product DesignD+HINKING2023