Freelancer profile translated to English.
Back to original languageAbout Isabelle
Hello and welcome, thank you for clicking on my profile.
I haveover 15 years of experience in managing digital strategies**, their operational management, and change management **in the pharmaceutical industry(big pharma and biotechs).
Expert in digital/omnichannel strategy**, I founded Kokrea and now, as an independent consultant, I **support companies in the life sciences sector to maximize the performance of their engagement model.
My goal: to help you take full advantage of digital opportunities, by aligning your business objectives with innovative and effective digital solutions to maximize the performance of your engagement model with your key stakeholders.
I offer different levels of support based on your objectives, priorities, and challenges, from strategic recommendations to operational support.
You will find more information about my service offering in the Kokrea experience sheet.
Do not hesitate to contact me, I would be delighted to discuss your challenges with you.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 40km)
Experience
- KoKreaDigital strategy and client engagement consultant Life ScienceCONSULTING AND AUDITSMarch 2024 - Today (2 years and 3 months)Paris Area, FranceExpert in digital/omnichannel strategy, I founded Kokrea to support companies in the health sector in maximizing the performance of their engagement model.My goal: to help you take full advantage of digital opportunities, by aligning your business objectives with innovative and effective digital solutions to maximize the performance of your engagement model with your key stakeholders.I offer different levels of support based on your objectives, priorities, and challenges, from strategic recommendations to operational support.At the strategic level
- Maximize your strategic plans with omnichannel / digital tactical recommendations
- Support customer journey thinking to personalize your touchpoints and engagement plans
- Increase the dissemination and impact of launch campaigns through digital tactics
- Promote the differentiation of your service/partnership offering and contribute to optimizing care pathways by integrating innovative digital solutions or partnerships with startups
In operational support- Maximize the IMPACT of your field teams' interactions
- Support your marketing teams in optimizing the production and use of digital content and channels (IVA, emailing, approved email, email snippet, website, etc.).
- Support impact measurement: KPI definition and monitoring
- Manage the deployment of digital marketing actions (website, social media, SEO/SEA, etc.) and other specific digital projects
- Train your teams on technological challenges and new digital trends
Or any other challenge that I would be happy to discuss with you, do not hesitate to contact me! - Alexion pharmaceutical , Astrazeneca rare diseaseAssociate Director Digital Lead France BeLuxPHARMACEUTICALS INDUSTRYJune 2021 - February 2024 (2 years and 8 months)Levallois-Perret, FranceCreation of the Digital lead position in the French subsidiary.
- Design, plan, and lead omnichannel strategy and tactics across all Business Units to maximize reach and impact in coordination with local brand managers.
- Define digital tactics to increase disease awareness – one of the key challenges for rare diseases.
- Contribute to the successful launch of new indications (PNH, Myasthenia Gravis) and Koselugo in NF1.
- Drive change and digital adoption among marketing/sales/regulatory teams to accelerate digital implementation and innovation.
- Define standards, implement optimized processes (consent collection, remote detailing, digital content production, etc.), and monitor KPIs.
- Support innovation by exploring, testing, and recommending new technologies/vendors. Focus on Artificial Intelligence use cases to optimize patient screening and accelerate diagnosis and referral to expert centers.
- Strong collaboration with the international digital and IT team.
- KokreaDigital consultant in Life sciencesPHARMACEUTICALS INDUSTRYJune 2019 - June 2021 (2 years)Support life sciences companies in maximizing the performance of their engagement model by taking full advantage of digital opportunities, by aligning your business objectives with innovative and effective digital solutions.Here are the main missions carried out with pharma and Biotech companies during this specific Covid and Post Covid period:
- Support the marketing/medical team in strategic thinking during brand/disease plans with omnichannel engagement tactics
- Support customer journey thinking: definition of personas, mapping of customer journeys to maximize engagement through the dissemination of personalized key messages and digital touchpoints
- Support the transformation of the relational model for Reps and MSLs towards a hybrid model (F2F, remote e-detailing, approved email, webinar, etc.) and strengthen long-term usage and adoption.
- Maximize the production and use of digital content and channels (IVA, emailing, approved email, email snippet, website…) with marketing teams
- Maximize campaign reach and impact through omnichannel tactics:
- Maximize the dissemination of a disease awareness campaign to reach unvisited healthcare professionals who are first-line for diagnosis.- Optimize the SOV of a mature product in case of reduced promotional investments.- Business Partner at Papearus, senior expert consultants in life sciences innovation: sourcing and facilitating and coordinating collaboration between startups and pharmaceutical companies.
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Education
- Master of Business Administration - MBAMBA MCI Institut Léonard de Vinci2017Marketing digital - Nouvelle technologie - ecommerce
- Master 2 - Marketing - ManagementINSEEC1990Marketing - Management
Certifications
- Design Thinking for the Greater Good: Innovation in the Social SectorUniversity of Virginia Darden School of Business2019
- Strategic Management Certification ProgramESSEC Executive Innovation and Excellence2015