Freelancer profile translated to English.

Description

Expertise:

Marketing and Communication Strategy
Transition Management
Coaching CMOs in taking up their role

Latest Missions:

COPACABANON:Marketing and communication strategy redesign (ongoing)

TOLIX:Part-time CMO and e-commerce management

ERNEST LEOTY:Brand relaunch (marketing, communication, and e-commerce strategy)

HOLIVIA:Coaching the CMO in her new role

CITYSCOOT:Transition CMO

Professional Background - 11 years of experience

Marketing & Communication Director, Kusmi Tea (7 years)
Chief Marketing Officer, Marcel VTC
Chief of Sales (B2B), Marcel VTC

Profile

Creative, determined, and energetic, with a strong product and service sensibility, I possess a sharp analytical ability. My versatile experience allows me to adapt agilely to varied and complex environments.

Key Skills

Brand positioning and Branding
Communication Strategy and Public Relations
Acquisition (paid/organic) and CRM
Product development and customer experience
E-commerce (Shopify)
Management: Team creation and structuring (up to 20 people)
Budget management and performance optimization
Sales funnel construction

Examples of Challenges Met

Launch of innovations (products and services)
Development and implementation of launch strategies
Creation of an e-commerce site from scratch
Brand positioning
Strategic vision construction, Business Plan, and team alignment
Implementation of effective management tools
Management of organizational and strategic transformations

Philosophy

I believe in collective intelligence, in learning from failure and success, and in the virtue of continuous improvement. I fully commit to each project with a strong sense of operational efficiency and place great importance on human relationships.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Holivia
CMO Coaching
HEALTH AND WELLNESS
February 2023 - Today (3 years and 4 months)
Coaching CMO on the following topics:
Gaining perspective on the role and designing the marketing strategy to implement
Strengthening branding & brand platform
Designing a referral strategy
Implementing management tools (marketing plan, dashboards, customer journey formalization...)
Branding Customer Journey Individual Coaching Marketing Plan Positioning Strategy
Cityscoot
Head of Transformation
TRANSPORTATION
April 2022 - February 2023 (11 months)
Responsible for the execution of the transformation plan
Cityscoot
CMO Maternity Leave Replacement
TRANSPORTATION
December 2021 - March 2022 (4 months)
Paris, France