IBFreelancer profile translated to English.
Back to original languageAbout Isabelle
Business strategy consultant and trainer, I support VSEs/SMEs and creators in activating the right levers to structure, reposition, or optimize their business model.
I intervene on global or targeted issues.
My approach combines strategic vision, 360° analysis, and concrete solutions to improve the sustainable performance of the business model.
✅ Business Strategy
Support for VSEs/SMEs in structuring their business model, identifying growth levers, and defining a clear and operational vision with the integration of the CSR axis.
✅ Financial Analysis & Cash Flow Optimization
Global assessment of financial flows, margin adjustment, pricing strategy, and building healthy and sustainable cash flow. Analysis and coverage of identified risks.
✅ Repositioning and Offer Valorization
Clarification of the value proposition, improvement of customer perception, redesign of offers, and structuring of prices for greater impact and profitability.
✅ Training & Personalized Support
Creation and animation of tailor-made training courses in strategy, management, and marketing, adapted to managers and teams, in person or remotely.
✅ 360° Diagnosis & Action Plan
One-time or global intervention to identify areas for improvement (organization, sales, profitability) and deploy concrete and quickly actionable solutions.
French
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km), Toulouse (up to 50km), La Rochelle (up to 50km), Nantes (up to 50km)
Experience
- UPSIDE CONSEILConsultant in Management and Development of VSEs/SMEs - START UPDecember 2023 - Today (2 years and 6 months)Bordeaux, FranceBusiness management support - Co-creation / optimization of startup business models - VSE support and management (organization, profitability), Branding, Business development
- CONTINENTAL SASGeneral Secretary SMECHEMICALDecember 2014 - June 2023 (8 years and 6 months)Bordeaux, FranceEnd-to-end structuring of a cosmetics group organization - Security - Project management: ERP implementation, CSR introduction - Transition manager: subsidiary merger-acquisition management (production site) - creation of an HR department and internalization of the logistics function - Profitability optimization - increased customer loyalty
- GROUPE GENIUS INFORMATIQUECEOTECHJanuary 1996 - May 2005 (9 years and 4 months)Saintes, FranceCreation, co-management, and development of 3 IT service companies for major clients (banks, institutions) until their sale to a major player listed on the second stock market.
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Education
- Master 2 (M2) COMMERCIAL BUSINESS DEVELOPER Spécialité marketing, Consolidation et développement des affairesIAE Bordeaux2022Master 2 (M2) COMMERCIAL BUSINESS DEVELOPER Spécialité marketing, Consolidation et développement des affaires
- Master 1 (M1) PERFECTIONNEMENT EN GESTION DES AFFAIRES, Administration et gestion des affaires, généralIAE Bordeaux2021Master 1 (M1) PERFECTIONNEMENT EN GESTION DES AFFAIRES, Administration et gestion des affaires, général