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Isabelle AmarIA

Isabelle Amar

Communication and Influence Marketing Consultant

€400/day
8 projects
Nice, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Isabelle

Hello, and welcome to my profile! I'm Isabelle, and I'm a freelance consultant specializing in influence marketing.

After working for 5 years in various fields such as SNCF, My Jolie Candle, and then in communication agencies (Burson, HK, and Matriochka Influences) in the digital communication sector, I now leverage my experience and expertise to help brands increase their visibility on social networks through influence.

Are you new to influence marketing and unsure where to start? Or do you know influence marketing well but lack the resources to manage your campaigns? I can assist you from the beginning to the end of your influence campaign: from strategy, to project management, and then to reporting! My preferred areas are skincare, beauty, and food, but I am open to all fields! I am fluent in French, English, and Italian, and can therefore work in these 3 languages. Feel free to contact me if you are interested in my profile.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Native or bilingual

Can work on-site
Nice (up to 50km), Paris (up to 20km)

Experience

  • StudioM France
    Senior Influence Consultant
    CONSULTING AND AUDITS
    March 2024 - Today (2 years and 5 months)
    Nice, France
    Management of influence campaigns for Coca-Cola France during the Paris 2024 Olympic Games:

    - Management of a live ambassador crew (macro-influencers up to 11M followers): strategic recommendations, brief writing, content production monitoring, contracting, invoicing, and reporting, continuous monitoring.
    - Steering external agencies for the monitoring of macro-influence campaigns and events (Coke Studio concerts during the Olympic Games)
    - Management of reporting and KPI monitoring
    - Participation in Coca-Cola's influence strategy for 2025

    - Management of the Coca-Cola concierge at Accor Arena (unpaid influence)
    Reporting Influencer Relations English Brief Taking Creative Briefs Strategic Recommendation
  • Matriochka Influences
    Influence Account Director
    CONSULTING AND AUDITS
    June 2022 - December 2022 (6 months)
    Nice, France
    - Development of influence strategies
    - Management of a team of 8 people
    - Guarantee of "delivery" within the influence team
    - Guarantee of client satisfaction
    - Organization of events, operations, and trips for brands: needs definition, strategy and action plan definition, organization implementation
    - Development of fundamental tools: identification of opinion leaders based on issues, production of guidelines, management of e-influencer contracts
    - Budgetary and administrative management
    - Development of an e-influencer portfolio
    - Response to tenders

    Clients: Johnson & Johnson (Le Petit Marseillais, Neutrogena EMEA, Neostrata UK), Beiersdorf (Eucerin, Elastoplast), Fleury Michon, Yves Delorme, Lesieur, Wonderful Pistachios & Almonds
    Response to Tenders Influence Marketing Project Management Budget Management Operational Efficiency Team Management
  • Hill and Knowlton Paris
    Senior Influence Consultant
    SOCIAL NETWORKS
    March 2023 - June 2024 (1 year and 4 months)
    Nice, France
    Clients:
    P&G Fabric & Home Care: Ariel, Lenor, La Recette Essentielle for 6 months
    P&G Grooming: Braun, Venus, Gillette, King C Gillette for 1 year and 3 months

    - Management of influence campaigns: brief, client coordination and influencer relations, content monitoring, monitoring, contract and invoicing management, reporting
    - Participation in annual strategic recommendations
    - Influencer management for 2 launch events (King C. Gillette and Braun)
    Influence Marketing Reporting Client Relations Contracts Strategic Recommendation

Recommendations

AB
AP
GJ
+1
Aurélien Bianchi and 3 other people have recommended Isabelle

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Education

  • Communication 365 - Master's Degree
    ECS Paris
    2017
    Communication digitale Communication événementielle
  • Communication Manager - Bachelor's Degree
    EFAP Paris
    2016
    Relations Presse, Evénementiel, Stratégie de communication.

Skill set

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