About Isabelle
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Experience
- StudioM FranceSenior Influence ConsultantCONSULTING AND AUDITSMarch 2024 - Today (2 years and 5 months)Nice, FranceManagement of influence campaigns for Coca-Cola France during the Paris 2024 Olympic Games:- Management of a live ambassador crew (macro-influencers up to 11M followers): strategic recommendations, brief writing, content production monitoring, contracting, invoicing, and reporting, continuous monitoring.- Steering external agencies for the monitoring of macro-influence campaigns and events (Coke Studio concerts during the Olympic Games)- Management of reporting and KPI monitoring- Participation in Coca-Cola's influence strategy for 2025- Management of the Coca-Cola concierge at Accor Arena (unpaid influence)
- Matriochka InfluencesInfluence Account DirectorCONSULTING AND AUDITSJune 2022 - December 2022 (6 months)Nice, France- Development of influence strategies- Management of a team of 8 people- Guarantee of "delivery" within the influence team- Guarantee of client satisfaction- Organization of events, operations, and trips for brands: needs definition, strategy and action plan definition, organization implementation- Development of fundamental tools: identification of opinion leaders based on issues, production of guidelines, management of e-influencer contracts- Budgetary and administrative management- Development of an e-influencer portfolio- Response to tendersClients: Johnson & Johnson (Le Petit Marseillais, Neutrogena EMEA, Neostrata UK), Beiersdorf (Eucerin, Elastoplast), Fleury Michon, Yves Delorme, Lesieur, Wonderful Pistachios & Almonds
- Hill and Knowlton ParisSenior Influence ConsultantSOCIAL NETWORKSMarch 2023 - June 2024 (1 year and 4 months)Nice, FranceClients:P&G Fabric & Home Care: Ariel, Lenor, La Recette Essentielle for 6 monthsP&G Grooming: Braun, Venus, Gillette, King C Gillette for 1 year and 3 months- Management of influence campaigns: brief, client coordination and influencer relations, content monitoring, monitoring, contract and invoicing management, reporting- Participation in annual strategic recommendations- Influencer management for 2 launch events (King C. Gillette and Braun)
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Education
- Communication 365 - Master's DegreeECS Paris2017Communication digitale Communication événementielle
- Communication Manager - Bachelor's DegreeEFAP Paris2016Relations Presse, Evénementiel, Stratégie de communication.