About Isabella
- Creation and optimization ofmultichannel campaignsfor bothacquisitionandretention and loyalty(Google Ads, Meta Ads, Email Marketing, Influencer Marketing, Affiliation).
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
Catalan
Conversational
Experience
- Ferrer InternacionalContent & Project managerHEALTH AND WELLNESSApril 2024 - Today (2 years and 3 months)Barcelona, SpainCoordinate the development of patient-related programs at a cross-functional level, defining from their functional and technological requirements to the implementation of the solution.Manage resources and external stakeholders for the correct execution of the defined operating model.Organize, prepare, and manage meetings and workshops. Prepare and present reports and presentations to facilitate understanding and decision-making.Manage and execute the implementation of impact metrics to measure project success and improve products.Define, maintain, and track program KPIs, roadmap, and backlog.
- La LunatikaCo-founderE-COMMERCENovember 2023 - Today (2 years and 8 months)Barcelona, SpainIdeation and creation of an e-commerce store for stickers, magnets, vinyl decals, and other fun items.Launch StrategyWebsite and social media content coordinationPricingLogistics
- ZURICH KLINCMarketing & Customer Engagement LeadHEALTH AND WELLNESSNovember 2022 - January 2024 (1 year and 3 months)Barcelona, SpainLead a team of marketing specialists, as well as manage relationships with all external agencies and internal stakeholders.Design and implement multichannel strategies and campaigns that drive measurable growth.Identify new revenue growth opportunities through market research, audience analysis, and competitor evaluation to increase sales and customer retention, thereby reducing acquisition costs.Lead cross-functional customer engagement strategies across customer service, contact center, pricing, product, subscription, and data.Act as Product Owner for the Salesforce Marketing Cloud platform, overseeing the product roadmap, vision, backlog, and strategy.Direct the go-to-market strategy for health insurance and wellness services, as well as improve the user experience on the Livewell app.
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Education
- Master in digital marketing & e-commerceEAE BUSINESS SCHOOL2016Master in digital marketing & e-commerce
- Erasmus ProgrammeUA - University of AlicanteErasmus Programme
Certifications
- Agile Project Management with ScrumICF2023