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Isabella PivaIP

Isabella Piva

Supermalter

Digital Project Manager | Marketing | Product

€300/day
2 projects
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Isabella

Hello!I am Isabella, passionate about the digital world and always up-to-date with the latest trends and technologies. With over 10 years of experience in the online arena, I have helped companies, from startups to large corporations, successfully launch their products in both national and international markets, and develop profitable and sustainable growth strategies.

With extensive experience in leading and executing **digital marketing projects**, I specialize in designing innovative strategies that generate measurable impact on brand growth.


My approach combines creativity, technology, and a deep understanding of digital platforms to drivevisibility, conversion, and engagement.Fromperformance marketingcampaigns to the implementation ofretention, content, and SEO strategies,my priority is to deliver tangible results aligned with business objectives.

Key Skills:

Comprehensive management ofdigital projects.

Launch of digital productsto different markets, backlog management, refinements, and product roadmap.

  • Creation and optimization ofmultichannel campaignsfor bothacquisitionandretention and loyalty(Google Ads, Meta Ads, Email Marketing, Influencer Marketing, Affiliation).
Digital content strategies and **marketing automation**.

Analysisof metrics and KPIs for decision-making.

Coordinationof multidisciplinary teams and suppliers.

My goal is always to bring strategic and creative value through digital marketing, building authentic connections between brands and their audiences.

If you are looking to optimize your market presence and need an expert and personalized approach, I will be delighted to help you.

Languages: I speak Spanish, English, and Italian.




  • Italian

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Catalan

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Ferrer Internacional
    Content & Project manager
    HEALTH AND WELLNESS
    April 2024 - Today (2 years and 3 months)
    Barcelona, Spain
    Coordinate the development of patient-related programs at a cross-functional level, defining from their functional and technological requirements to the implementation of the solution.
    Manage resources and external stakeholders for the correct execution of the defined operating model.
    Organize, prepare, and manage meetings and workshops. Prepare and present reports and presentations to facilitate understanding and decision-making.
    Manage and execute the implementation of impact metrics to measure project success and improve products.
    Define, maintain, and track program KPIs, roadmap, and backlog.


    Content Strategy Project Coordination Web Analytics Customer Experience Content Management
  • La Lunatika
    Co-founder
    E-COMMERCE
    November 2023 - Today (2 years and 8 months)
    Barcelona, Spain
    Ideation and creation of an e-commerce store for stickers, magnets, vinyl decals, and other fun items.

    Launch Strategy

    Website and social media content coordination

    Pricing

    Logistics






    Content Marketing
  • ZURICH KLINC
    Marketing & Customer Engagement Lead
    HEALTH AND WELLNESS
    November 2022 - January 2024 (1 year and 3 months)
    Barcelona, Spain
    Lead a team of marketing specialists, as well as manage relationships with all external agencies and internal stakeholders.
    Design and implement multichannel strategies and campaigns that drive measurable growth.
    Identify new revenue growth opportunities through market research, audience analysis, and competitor evaluation to increase sales and customer retention, thereby reducing acquisition costs.
    Lead cross-functional customer engagement strategies across customer service, contact center, pricing, product, subscription, and data.
    Act as Product Owner for the Salesforce Marketing Cloud platform, overseeing the product roadmap, vision, backlog, and strategy.
    Direct the go-to-market strategy for health insurance and wellness services, as well as improve the user experience on the Livewell app.
    Digital Strategy Brand Management Product Marketing Content Marketing

Reviews

5.0

Out of 2 ratings

J

Josep

Ferrer Internacional

Several months project

-

Reviewed on 10/13/2025

J

Josep

Ferrer Internacional

Reviewed on 5/19/2025

Recommendations

FU
Joel Artigas AlcarazJA
Former user and 1 other person have recommended Isabella

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Education

  • Master in digital marketing & e-commerce
    EAE BUSINESS SCHOOL
    2016
    Master in digital marketing & e-commerce
  • Erasmus Programme
    UA - University of Alicante
    Erasmus Programme

Certifications

  • Agile Project Management with Scrum
    ICF
    2023
    Kanban Product Management Scrum Master Atlassian JIRA Agile Methodology Project Management Project Management

Skill set

Categories