Freelancer profile translated to English.

Description

Brand strategist and digital marketing specialist with over 8 years of experience in business development, brand positioning, and content creation in digital environments. I have led regional teams, campaigns, and projects in LATAM, connecting brands with audiences through powerful narratives and high-impact solutions. Today, I assist both large groups and personal brands in structuring their presence with purpose and performance.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Mediam by Aleph
Marketing & Business Development Lead
January 2022 - Today (4 years and 5 months)
Madrid, Spain
• Marketing & Business Development Lead (2022 – Present)
• Design and execution of commercial and marketing strategies for key LATAM markets
• Leadership of positioning, content, events, and regional PR initiatives
• Representation of platforms such as ViX, Google Ads, and PowerTV by Mediam
• Coordination of launches, Always On campaigns, certifications, and demand generation
Mediam Express (Aleph Group)
Senior Account Manager & Program Lead
January 2020 - January 2022 (2 years)
Madrid, Spain
• Senior Account Manager & New Business (2020 – 2022)
• Launch of unit for SMEs in LATAM
• Development of outbound and inbound strategies
• Coordination with product, design, and operations teams