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Isabella Casas LópezIC

Isabella Casas López

Creative Director | Brand Photography | Design

€450/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Isabella

Creative Director · Photographer · Graphic Designer · Content Strategist

I am a professional specializing in photography, art direction, graphic design, and content creation for brands and cultural projects.

I trained in photography and graphic arts in France and specialized in fashion photography, advertising, and creative strategy in Spain. My approach combines aesthetics, visual narrative, and communication objectives to help companies, artists, and brands stand out authentically.

I can help you with:
Brand, product, and lifestyle photography
Creative direction and art direction
Graphic design and visual identity
Content creation for Instagram and social media
Visual strategy and storytelling
Cultural projects and art curation

My goal is to transform ideas into coherent and memorable visual experiences, creating content that not only looks good but also connects with the audience and communicates the value of each project.

I work with a close and collaborative methodology, taking care of both the creative process and the quality of the final result.
  • Spanish

    Native or bilingual

  • French

    Fluent

  • English

    Conversational

Can work on-site
Madrid (up to 50km), Barcelona (up to 10km), Valencia (up to 10km)

Experience

  • Fundación Nadine
    Marketing, Art, and Creative Strategy Director
    October 2025 - Today (10 months)
    Chamberi, Madrid, Spain
    • ▪ Creative and visual strategy
    • ▪ Marketing and communication
    • ▪ Conceptualization of campaigns and cultural projects
    • ▪ Curation, events, round tables, and spaces for activism and participation
    • ▪ Narrative, identity, and experience
    Art Direction Photography Creative Art Marketing
  • My Pasta My art
    Marketing and Art Director
    October 2024 - December 2025 (1 year and 2 months)
    Madrid, Spain
    I lead the transformation of a restaurant into a creative hub. From brand positioning to campaigns with artists, building an experience where gastronomy, art, and marketing united to generate culture.
    • * Brand positioning and expansion in the cultural and gastronomic sector.
    • * Development and activation of brand philosophy with purpose.
    • * Direction of visual identity and brand concept.
    • * Design and execution of creative campaigns (from guerrilla to audiovisual content).
    • * Generation of visual content and powerful narratives for social media.
    • * Relationships with emerging artists and management of strategic collaborations.
    • * Organization of exhibitions, activations, and events.
    • * Comprehensive social media management and email marketing strategy.
    • * Development of conversion funnels and results analysis (KPIs).
    • * Team coordination.
    Marketing Content Creation and Copywriting Content Creation Social Media Photography
  • NU
    Co-CEO Creative Direction and Marketing
    January 2023 - June 2024 (1 year and 5 months)
    Madrid, Spain
    Director and creative lead of the first Nu artistic projects Launchpad and incubator to help young artists
    Content Marketing Creativity Art Direction Project Management

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Education

  • Master's Degree in Fashion Photography, Advertising, and Art Direction
    School of Image and Design (UAO) IDEP Barcelona
    2019
  • Creativity and Strategy in Contemporary Photography
    EFTI International Center of Photography and Cinema - Madrid
    2020

Skill set

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