Description

Global Digital Marketing Leader with 10+ years of experience driving growth across B2B and B2C platforms in SaaS, e-commerce, and hospitality. MBA from IESE Business School with a strong track record leading international go-to-market, product marketing, and digital acquisition strategies across multi-market environments.

Expert in SEO, AI search visibility (LLM/AEO), performance marketing, and conversion optimization, with proven success scaling global campaigns, launching products, and building high-performing digital ecosystems that generate qualified pipeline and revenue impact.

Strategic, data-driven and commercially focused leader experienced in managing cross-functional teams across Europe and APAC (Singapore, London, Sydney, Frankfurt, Barcelona). Fluent in English, Spanish, German, and French.

Industry field of expertise

Languages

English
Native or bilingual
German
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational
French
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

dentsu/Santander UK
Global Director ofMarketing
E-COMMERCE
August 2025 - Today (11 months)
Barcelona, Spain
Launched the platform across 4 markets (USA, UK, Spain, Malaysia), leading digital growth and go-to-market execution. Owned SEO, LLM visibility and Answer Engine Optimization (AEO) strategy to increase discoverability across AI platforms and search engines. Led product marketing strategy, positioning Navigator as a global export growth platform for B2B audiences. Drove partnership and growth initiatives, aligning stakeholders across dentsu and Santander to accelerate platform adoption. Led the end-to-end digital marketing function across markets, owning SEO, AI search visibility (LLM/AEO), content strategy, paid acquisition, social media, and website optimization to drive scalable growth, brand authority, and measurable pipeline impact.
artificial intelligence SEO Content marketing Growth marketing Estrategia de Marketing Digital
Klaud9,
Founder/Managing Director & VP Sales/ Marketing
July 2020 - July 2025 (5 years)
Singapore
Directed global sales strategy and product marketing, leading enterprise account acquisition, customer experience, and service expansion. Built and scaled a B2B demand generation engine using CRM automation (HubSpot, ActiveCampaign) to drive qualified pipeline and conversion growth. Led digital growth initiatives across SEO, paid media, CRO, pricing strategy, and global content strategy, managing an in-house marketing team.
Skiddoo Pte Ltd
Country Marketing Manager
November 2019 - June 2020 (7 months)
Singapore
Skiddoo is a B2C e-commerce platform for Travel (OTA), offering domestic and international flights across APAC. I was reporting to the CEO of the company and leading a team of 20 staff and providing constant direction to achieve KPIs

Generated $10M in annual sales, increasing contribution margins to 7% through strategic partnerships and revenue ptimization. Managed a $2M marketing budget, overseeing digital acquisition (Display, PPC, SEO, Social), media planning, content production, and performance optimization. Led B2C/B2B go-to-market strategy and regional expansion, including pricing strategy, product launches, and structured optimization initiatives. Directed sales development, product management, UX and landing page optimization to improve margins and conversion performance.Implemented CRM-driven lifecycle marketing (HubSpot, ActiveCampaign) to drive acquisition, retention, and revenue growth.