About Isabela
Project Manager and Copywriter with 6+ years of experience delivering results across international startups and brand consultancies in Paris, London, and São Paulo.
I specialise in keeping complex projects on track, turning briefs into compelling copy, and making sure nothing falls through the cracks — from product launches to app listing optimisation and PT↔EN translation.
At Shop Circle (Paris), I managed a portfolio of 55+ Shopify technologies, optimised 100+ product listings, and owned a newsletter programme that reached 400,000+ merchants — reducing churn by 17%. Before that, I led brand strategy and 360° communications for clients across Brazil and Europe.
I thrive in fast-paced, multicultural environments and bring both the strategic thinking and the hands-on execution. Fluent in Portuguese, English, and French — I work seamlessly across markets and teams.
Available immediately for freelance missions. Let's get things done.
Portuguese
Native or bilingual
English
Native or bilingual
French
Fluent
Spanish
Basic
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- FREELANCE PARISBrand & Product MarketingFebruary 2025 - Today (1 year and 6 months)Paris, France
- Finofo: Created and optimized over 100 meta descriptions, interlinked content, and improved site structure to deliver SEO and digital optimization strategies that increased visibility and consumer engagement across keytouchpoints.
- ESCP Business School: Coordinated the onboarding of eight guest speakers for creative seminars and served as a jury member for final presentations, ensuring a seamless stakeholderand participant experience in a premium academic setting.
- SHOP CIRCLEBrand & Product Marketing SpecialistJanuary 2022 - January 2025 (3 years)Paris, FranceLed the company's launch out of stealth mode, driving 360° PR and media activation through Seed and Series A funding rounds, with coverage in 1,200+ industry outlets includingTechCrunch, Forbes, and Axios. Owned the product marketing stream, delivering a newsletter program that reached 400,000+ Shopify merchants and brands, reducing churn by 17% and strengthening consumer engagement across digitaltouchpoints.
- THE HOUSE OF CULT BRANDSSenior Brand Strategist & Project ManagerOctober 2019 - December 2020 (1 year and 2 months)São Paulo, BrazilSpearheaded brand strategy for two B2B clients (pulp & paper, energy), defining purpose and values, positioning, brand architecture, and key messages, and translatingthem into 360° brand elements and activation frameworks. Conducted in-depth interviews with key stakeholders across three states to inform brand positioning and ensure alignment with consumer expectations and cross channel activation strategies.
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Education
- MSc Marketing & CreativityESCP BUSINESS SCHOOL LONDON2022Entrepreneurship & Digital Transformation specialisation
- Extension Course, Brand Building & ManagementFUNDAÇÃO GETÚLIO VARGAS (FGV)2017Extension Course, Brand Building & Management