Freelancer profile translated to English.
Back to original languageAbout Iryna
Hello, my name is Iryna and I look forward to working with you!
Art Director with a Master II in Interactive Design, I am passionate about humanitarian work, real estate, and the fashion industry (3 very different things, I know).
I have also been practicing photography for over 6 years, which adds real value to all projects.
I am very curious, which constantly pushes me to try new things and put them into practice in my work with clients.
My specialties are as follows:
- Graphic identity creation (logo, brand guidelines…)
- Brand guideline adaptation
- Print design (business card, flyer, booklet…)
- Web design (mockups, wordpress…)
- Packaging
- UX Design (analysis, research, user testing, workshop facilitation…)
- UI Design (web & mobile interface, but not only!)
- Photography (portrait, staging, packshot, real estate…)
- Project management
- Social media marketing and consulting
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Ukrainian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Iryna Kogutyak FreelanceIndependent Art DirectorMay 2020 - Today (6 years and 1 month)Chessy, Île-de-France, FranceI work with projects that have meaning, clients who share my ethics, while bringing them my energy, my expertise, and my creativity.
- FundvisoryJunior Art DirectorSOFTWARE PUBLISHINGSeptember 2018 - April 2020 (1 year and 7 months)Art direction on internal and external projects:- Web design- UX Design (research and user testing, workshop facilitation)- UI Design (interface mockups)- Graphic identity creation- Press kit creation- 360° communication- Booklet design and layout- Social media strategy and content creation- Inbound marketing- Print communication
- Prizm, CorpArt Director & UI DesignerSeptember 2017 - August 2018 (11 months)Prizm is the first intelligent audio player for your speakers. It selects and adapts music according to the tastes of the people present and the mood of the moment. I am responsible for all the visual communication of the start-up, including the website, social media communication, retail communication, and all the user experience work that improves our product and how we communicate about it daily.
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Education
- Master 2 (M2) Interactive Designe-artsup, the school of creative passion2018
- Certificate digital entrepreneurshipHEC Paris2016Dans le cadre d'un partenariat avec HEC, E-artsup et l'école 42, j'ai participé à la création d'une start-up dans un format accéléré. Le but du projet était de créer une start-up avec une idée rationnelle qui marche assez rapidement. Le sujet était totalement libre donc d’autant plus difficile, puisqu’il fallait choisir un thème innovant et dans l’actualité. Déterminer sa cible principale et secondaire, établir un business plan en suivant un business model, établir un marketing stratégique et opérationnel, créer un nom, une identité de marque, en faire un site et une appli. Mon rôle principal était de travailler sur l’expérience utilisateur, créer une identité, travailler sur les wireframes et designer l’application mobile, mais j’ai également participé tout au long du projet sur tous les autres points cités ci-dessus.