Iris Yeung Maggio

As a Creative Director in the culinary and music industries, I lead diverse projects shaped by the unique needs and vision of each client. My work spans a wide range of areas, including creative production (with music labels), brand strategy (with culinary brands and galleries), and event organisation across industries. Every project is rooted in a long-term creative direction, which serves as the foundation for tailored, impactful solutions. I approach each collaboration with sensitivity to context, ensuring that strategy, storytelling, and execution are aligned to create meaningful, culturally resonant outcomes.

I ve been working in Service Design Team, mainly with clients in Luxury sector and Automotive industry. I conduct qual itative research on market and trendy, quantitative data analysis with Strategist Team, user behaviour ana lysis and archetype building, user experience mapping and improvement, business analysis, workshop preparation and facilitation, presentation and industry forecasting and report.

I was leading the fashion start up for brand position and development, overseeing and planning online and offline marketing strategy, proposing pricing strategy, guiding creative direction for brand and its fashion col lection, controlling product development, communicating with boutique and buyers, directing business plan development and pitching and communicating to investors.