Freelancer profile translated to English.

Description

I am a PR & Communication consultant, specializing in hospitality, gastronomy, and tourism.

What I deeply love: places with a soul, stories that are lived before being told, atmospheres that leave a mark.

For over ten years, I have been supporting 4-5★ hotels, restaurants, and hospitality establishments in revealing their uniqueness.

My approach combines strategy, storytelling, and a photographic eye: I enjoy aligning words, images, and emotion to build coherent, sensitive, and authentic communication.

I intervene in particular on:

• PR & global communication strategies

• Press releases, press kits, talking points

• Press trips, press dinners, journalist experiences

• Brand & influencer partnerships

• Editorial content

• Hospitality & culinary photography

• Social media strategy consulting

I work with establishments that wish to communicate with accuracy, coherence, and depth.

📍 Paris • France • International

Looking forward to discussing your project,

Jessica

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Cannes (up to 100km), Paris (up to 100km), Lyon (up to 100km)

Sofitel
Press Relations, Photographer & Communication, Marketing
HOSPITALITY
March 2024 - July 2025 (1 year and 4 months)
Paris, France
Press Relations
Development of PR, communication & influence strategies (hotels, food, destinations)
Writing and sending communication materials (press releases, press kits, invitations)
Development of a network of tourism and gastronomy journalists
Media pitches and subject negotiation
Organization of press & influencer events: press trips and press events
Design of co-branding actions with partner brands
Creation of visual content (photo, video, writing) for press & social media
Media monitoring
Reporting and performance management.

Strategy & Communication
Construction of communication plans
Implementation of strategic recommendations,
Social media strategy: online brand visibility
Branding Digital Communication Video Production Project Management Press Relations
LA MAISON PALMIER
Head of Communication and Press Relations, Photographer,
HOSPITALITY
May 2021 - August 2023 (2 years and 3 months)
Paris, France
Missions and results:

• Development and implementation of global communication strategies for several 5-star hotels to strengthen brand positioning in the luxury market.
• Design and deployment of press relations strategies for restaurants and hotels.
• Collaboration with influencers to promote gastronomic experiences and stays.
• Organization of VIP evenings and tailor-made press trips for 5-star establishments.
Organization and promotion of public relations events to increase the visibility and notoriety of luxury hotels.
• Management of media relations, including supervision of press offices, establishing relationships with French and international journalists, and obtaining media coverage.
• Development of partnerships with brands and local stakeholders to strengthen hotel positioning and create unique customer experiences.
• Management of the annual communication budget and allocation of resources profitably to maximize impact.
• Analysis of press coverage and reporting (quantitative and qualitative).
5 online articles. 5 publications in print magazines (gastronomy, lifestyle). 10 influencer posts/stories.
Content strategy, KPI, Stories & Post caption, Monthly report, contests, influencer partnerships
Social Ads, Facebook and Instagram
Content Creation, Photo, Video, and Graphic
Traffic and notoriety
Over 8,500 Instagram followers and 5,100 Facebook likes. 1.1% engagement
Over 20% traffic to the website.

Content Creation
Photo, Video and Graphic
Tell your story digitally with engaging photo content.

Head of Communication & Marketing
Project management, KPI, SEO, Website design, Newsletter launch, Partner creative brief
Content Marketing Creative Press Relations Communication Strategy Press Release
Boutique Hotel
Press Relations Influencer & Communications Manager, Photographer
TRAVEL AND TOURISM
June 2016 - July 2021 (5 years and 1 month)
Paris, France
• Creation of content for gastronomic and hotel brands: storytelling, short videos, culinary photos.
• Management of social networks for hotels and restaurants: increasing community and organic engagement.
• Partnership campaigns with influencers and food bloggers: monitoring collaborations and analyzing performance.
• Creation of newsletters to build customer loyalty and promote special offers.
• Development and implementation of global communication strategies for several 5-star hotels to strengthen brand positioning in the luxury market.
• Design and deployment of press relations strategies for restaurants and hotels.
Photography Social Networks Marketing Digital Communication Content Marketing

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BTSA diploma (French secondary diploma) in Graphic communication and print media design, block release training, DTP, Graphic designer, web designer
Campus de la Fonderie de l'image
2014
Bachelor's degree, Designer in Eco-Responsible Graphic Design with mobile option
Campus de la Fonderie de l'image
2015

Jessica V.

PR & Com Consultant – Hospitality & Art de Vivre

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