Freelancer profile translated to English.

Description

I work as a GTM Engineer based in growth marketing, helping B2B teams launch outbound campaigns faster, more personalized, and scalable.

My work focuses on designing and executing the complete campaign process:

- Definition of ICP and segmentation by priority profiles

- Research of signals and account prioritization criteria

- Data enrichment and lead quality validation

- Building automatic workflows in Clay and n8n

- Design of multichannel sequences with segment personalization

- Integration with CRM and clear handoff to sales

- Continuous iteration of messages, audiences, and rules according to results

- Design of lead scoring models to prioritize according to fit, signals, and intention

I combine strategy and technical execution to turn manual processes into measurable, repeatable, and pipeline-oriented GTM systems.

Industry field of expertise

Languages

Catalan
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Italian
Fluent

Workplace preferences

Remote only

Primarily works remotely

Remotely Works
GTM Growth Lead
TECH
June 2025 - Today (1 year and 2 months)
Barcelona, Spain
Definition of ICP and segmentation of priority audiences
Research of signals for account prioritization
Enrichment and validation of lead data
Design of lead scoring models by fit, intention, and opportunity
Automation of workflows in Clay and n8n
Design of multichannel sequences with segment personalization
Integration with CRM and structured handoff to sales
Continuous optimization based on results and metrics
Clay n8n lead scoring outbound Growth hacking
Oliva Health
Growth Marketing Lead
HEALTH AND WELLNESS
August 2021 - Today (4 years and 11 months)
Barcelona, Spain
Design and execute scalable growth strategies across online and offline channels, generating leads, MQLs, and SQLs.

Identify and validate new growth opportunities through market trend analysis, customer insights, and competitive benchmarking.
Create and optimize multichannel campaigns (advertising, events, partnerships, content, and SEO) to maximize pipeline generation and conversion rates throughout the funnel.

Design metrics frameworks to measure marketing-generated revenue, funnel performance, and campaign ROI, providing actionable insights to the founding team.
Establish and lead a growth-focused marketing team, fostering a culture of constant experimentation and continuous improvement.

Collaborate closely with sales and product teams to align go-to-market strategies with customer needs and business objectives.
Growth Strategy Growth marketing Growth hacking
Neuroelectrics
Head of Marketing
MEDICAL
November 2020 - Today (5 years and 9 months)
Barcelona, Spain
Design and implement demand generation campaigns that increase MQLs and accelerate sales pipeline growth.

Scale brand presence in key markets through high-impact events and content-driven growth strategies (MQC, WebSummit, HealthTech).
Develop narrative frameworks for CEO presentations, amplifying the company's value proposition at international conferences.

Launch and manage the corporate website in collaboration with content and design teams, ensuring consistency with brand identity and marketing objectives.
Implement analytics and tracking tools to monitor user behavior, optimize their experience, and improve conversion rates through iterative testing.

Conduct keyword research and optimize web content, improving SEO positioning and performance on engagement metrics.
Growth Strategy Growth marketing