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Description

Dear community, hello!

Ex-COTY, Clarins, Yves Rocher

2 years in Barcelona in a Spanish company (bilingual)

CMO of a startup

Marketing & Communications Director of an SME

🚀Agility, structure, and strategy are my watchwords.🚀

**Your challenges**:

You have a great product but marketing and communication are not your core business? You are a bit lost and don't know where to start?
You want to launch a new service/product to give your brand a new impetus but don't know how to reach your new target audience?
Your brand has existed for a long time but you feel its image is aging and action is needed to keep it attractive?

Whatever your profile, you are struggling to stand out and feel you lack impact in your messaging and identity?

My goal is to offer you personalized, concrete solutions that are consistent with your ambitions.

**My skills**:

• Branding: Brand messaging, target audience definition, brand platform

• Marketing Strategy: Launch plan, product range, price positioning, distribution channels, sales support tools

• Digital Strategy: AARRR, inbound and outbound marketing

Contact me to discuss!

Iris

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Lyon (up to 20km), Paris (up to km)

Office Concept
Marketing & Communications Director
ARCHITECTURE AND URBAN PLANNING
December 2023 - Today (2 years and 6 months)
Lyon, France
Managed a team of 3 people
Repositioned the Arteck brand and deployed its marketing strategy in France and Europe (website and POS materials redesign)
Redesigned the editorial line of Office Concept to strengthen field effectiveness and support commercial prospecting
Organized European trade shows
Responsible for the CSR strategy (publication of the first report end of 2024)
Web Marketing Strategy Web Project Management Branding Team Management Communication Strategy
Paos
Chief Marketing Officer
FASHION AND COSMETICS
October 2020 - September 2023 (2 years and 11 months)
Paris, France
Developed and implemented the brand development strategy
Developed products in collaboration with laboratories and external partners
Managed communication: ads, social media, brand content
Defined and managed the multi-channel acquisition strategy (SEO, SEA, ads...)
Redesigned and managed the website (Shopify)
Created sales support tools (B2B)
Structured and managed the marketing and communication team (4 people)
Web Marketing Strategy Web Copywriting Project Management Team Management Consulting
IN marketing Consulting
Founder IN Marketing Consulting
CONSULTING AND AUDITS
July 2019 - Today (6 years and 11 months)
Some client examples:

PAUL LEBRUN _Wine & Spirits Sector
Brand analysis (qualitative + quantitative)
Brand platform: storytelling & graphic identity definition
Social media content strategy
Customer tasting experience definition
https://champagne-paul-lebrun.fr/

MISE EN DEMEURE _Decoration Sector
New website project monitoring: UX + content strategy
https://misendemeure.com/

KARMA YOGA SHOP
Product marketing mission: product assortment + sourcing
https://www.karma-yoga-shop.com/
Web Architecture Web Copywriting Copywriting Positioning Strategy Branding

Check out Iris's experience

Swann

Staenk SASU

Reviewed on 8/25/2020

Brand repositioning mission. She brought an external perspective and defended her point of view and vision. Great job Iris!

Stéphane

RS-PROTEC

Reviewed on 3/12/2020

I had a basic website created by myself, and I called on Iris to create a new one. The task was completed professionally in two days! I highly recommend Iris for creating your website.

Show all 4 reviews