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Malt Strategy
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Iris BIB

Iris B

Strategy & Content Marketing Consultant

€450/day
Nîmes, FR
3-7 years
360° Marketing Strategy
Digital Marketing Strategy
Project Management
Social Media
Content Creation

Average response time: 1 hour

Freelancer profile translated to English.
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About Iris

Strategy & Content Marketing Consultant, I help companies structure effective marketing, generating visibility, engagement, and qualified leads.

I focus on:
• Defining marketing and inbound strategies (positioning, customer journey, acquisition)
• Creating high-performing content (SEO, social media, newsletters, landing pages)
• Optimizing existing systems to improve conversion and performance

I support the optimization of your CRM's marketing usage: lead activation, workflow automation, and deployment of high-performing systems (landing pages, email campaigns) to support your acquisition.

My approach is both strategic and operational: concrete, quickly actionable recommendations with a constant focus on results.

With my experience, I have developed expertise in various sectors such as health, sports, wellness, and fashion. However, I am committed to applying my skills to companies from all business sectors with the same rigor and dedication.
Sports
Health and Wellness
Fashion and Cosmetics

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Interson-Protac by Prodways
    Inbound Marketing Project Manager
    HEALTH AND WELLNESS
    July 2025 - January 2026 (6 months)
    Definition and management of inbound marketing strategies aimed at generating qualified leads and supporting business growth
    Administration and optimization of the HubSpot CRM: implementation of automated workflows, lead scoring, advanced segmentation, and performance reporting
    Design of fluid and high-performing digital user journeys, focused on conversion and customer experience
    Creation and optimization of marketing content (landing pages, forms, email campaigns, ebooks, newsletters) for acquisition and nurturing
    Management of the lead lifecycle, from generation to qualified handover to sales teams
    Analysis of marketing actions performance through key indicators, with strategic recommendations and continuous adjustments
    Contribution to website redesign projects, integrating UX, SEO, and conversion challenges
    Writing SEO-optimized editorial content (blog posts) to improve organic visibility
    Management of cross-functional projects, independently or collaboratively (graphics, marketing, partnerships, sponsorship), coordinating stakeholders
  • Interson-Protac by Prodways
    Marketing and Communications Officer
    HEALTH AND WELLNESS
    September 2023 - September 2025 (2 years)
    Design and deployment of structured marketing and communication action plans, aligned with business objectives
    Development of social media communication strategies to enhance brand visibility and engagement
    Production of multi-format content (ebooks, newsletters, landing pages, social media, infographics, brochures) for acquisition and conversion
    Management of projects with external service providers, including coordination, operational monitoring, and international exchanges (English)
    Writing SEO-optimized blog articles to improve natural referencing
    Graphic design of brand materials, including the creation of product catalogs consistent with visual identity
    Implementation of targeted B2B email campaigns for lead generation and business development
    Creation of B2B website mockups, incorporating ergonomics, user experience, and conversion considerations
    CRM management and optimization: lead tracking, automated workflow creation, landing page development, and data structuring
  • Complexe La Salle
    Community Manager and Event Organizer
    SPORTS
    June 2022 - August 2023 (1 year and 2 months)
    Design and deployment of a global communication strategy, consistent with visibility and brand development objectives
    Management and animation of the Instagram account: editorial planning, content creation, and performance monitoring
    Creation of engaging content, adapted to social media codes and the target audience
    Implementation and optimization of social media advertising campaigns, with a performance-oriented approach
    Management of an external communication agency: coordination of actions, editorial calendar management, and Facebook content supervision
    End-to-end event organization: logistical and budget management, sourcing and coordination of service providers, partnership development
Check out Iris's experience

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Education

  • MBA "Omnichannel Marketing Strategy Manager"
    IDRAC Business School
    2024
    Formation en alternance
  • Bachelor "Marketing & Business Development"
    IDRAC Business School
    2022
    Formation en cursus "study abroad" (en France et à l'étranger)
Check out Iris's education

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