Freelancer profile translated to English.
Back to original languageAbout Irina
Passionate about communication, graphic design, and photography, I chose to go freelance to work on a multitude of different projects. Specializing in brand strategy, I possess numerous skills: digital communication, photography, graphic design, writing, translation, video editing, etc... I have had the opportunity to work in various sectors: urban music, pharmaceutical industry, fashion, food... I have a particular fondness for culinary communication. I can support emerging restaurant concepts in defining their brand identity and developing their communication.
Altruistic and sociable, I enjoy exchanging, debating, and building projects as a team. My analytical and synthesis skills are my greatest assets. Flexible and organized, I do not fear pressure, complexity, or the unknown. Curious and inspired, I will put my creativity - my main driving force - at the service of your project.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Basic
Remote only
Primarily works remotely
Experience
- Sup de PubGuest LecturerDecember 2023 - Today (2 years and 6 months)Lyon, France> Leading a course on editorial strategy and content creation, combining theory and practical case studies.> Evaluating student projects within the framework of competitions.
- Flexito - L'agence créative foodClient Operations and Marketing ManagerFebruary 2022 - September 2024 (2 years and 7 months)Barcelona, Spain> Overall management of the operational department (recruitment, team training and management, client follow-up, etc.)> Business development> Participation in the company's rebranding (service structuring, commercial offers, acquisition strategy, training processes, client portfolio segmentation and analysis, brand strategy, etc.)> Development of the communication department
- Flexito - L'agence créative foodTeam ManagerApril 2021 - February 2022 (10 months)Barcelona, SpainSince 2019, Flexito, a communication agency based in Barcelona, has been helping restaurateurs establish their digital presence.> Team management (12 people)> Project monitoring for the team: editorial calendars, websites, advertising campaigns, client interactions...> Improvement of internal processes (work methods, tools, etc.)> Coaching and training the team on various concepts: digital marketing, graphic design, video editing, influencer marketing, digital strategy, statistical analysis, commercial negotiation...> Analysis and monthly reporting of statistics (team productivity and performance, client contacts)> Facilitating creativity workshops > Recruitment of new employees> Development of the agency's communication (graphic identity redesign, new editorial strategy)
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Education
- Bachelor's Degree in English Language, Literature, and CivilizationJean Moulin Lyon III University2017
- Master 1 in Global Communication and Brand StrategySup de Pub - INSEEC U2019
Certifications
- Marketing In A Digital WorldLEARNING72019
- TOSA DIGITAL - INDESIGNISOGRAD - TOSA2018