Freelancer profile translated to English.
Back to original languageAbout Irina
Why Social Media Management?
"Do you just post pictures all day?"
"Anyone can do social media, right?"
"That little bit of Instagram takes care of itself, doesn't it?"
Every time I hear something like this, I inwardly flinch. Because good social media involves much more than just a picture and a hashtag. It's about strategy, storytelling, understanding target audiences, and measurable results.
That's why I consciously chose further training as a Social Media Manager at Distart.
What I learned there:
👉 Strategy development
👉 Goal-oriented content creation
👉 Performance & Paid Marketing
👉 Community Management
What can I do for you?
In short: I will support you in positioning your brand or your company visibly, relevantly, and professionally on social media.
Whether you want to start digitally or further develop your existing social media presence – I combine business understanding with creative communication. I work analytically, solution-oriented, and with genuine interest in your target audience.
Because I don't want to do "just anything with media".
I want to create real added value. With clarity. With concept. And with passion.
Do you have questions?
Write to me, I look forward to the exchange.
English
Conversational
German
Native or bilingual
Russian
Conversational
Can work on-site
Amberg (up to 20km)
Experience
- CHM GmbHContent Creator & Marketplace Specialist (Amazon)E-COMMERCEJanuary 2026 - Today (5 months)Amberg, GermanyConception & creation of Amazon listings: Writing sales psychology-optimized product titles, bullet points, and product descriptions, taking into account relevant SEO keywords.Visual Storytelling: Planning and creation of high-quality image material, including main images (click-through rate optimization), lifestyle shots, and infographics.A+ Content Management: Design of brand content pages to increase conversion rates and reduce return rates.Market Analysis: Continuous monitoring of competitors and trends for ongoing optimization of organic visibility.
- Irina LoginovSocial Media ManagerCONSULTING AND AUDITSSeptember 2025 - Today (9 months)Amberg, GermanyDevelopment of holistic social media strategies for SME clients, production of platform-appropriate content for Instagram, TikTok, LinkedIn, Facebook. Planning, placement, and optimization of Paid Ads (Meta Ads Manager, TikTok Ads), ongoing KPI analysis and data-based optimization. Trend and competitor monitoring, client consulting.
- Distart LearnSocial Media ManagementDIGITAL AND ITApril 2025 - July 2025 (3 months)Leipzig, GermanyAI in Online Marketing, Mobile Funnels with Perspective, Social Media Strategy, Platform Management, Content Creation, Community Management, Social Media Advertising, Influencer Marketing & Cooperation, Social Media Analytics & Performance Optimization, Legal Fundamentals in Social Media Marketing, Crisis Communication.
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Education
- Further training in Social Media MarketingDistart Education GmbH2025Weiterbildung in Social Media Marketing
- B.A. Business AdministrationOTH Amberg-Weiden2014Fokus auf Prozesse und Controlling
Certifications
- BVDW – Social Media Specialist CertificateBundesverband Digitale Wirtschaft (BVDW)
- Certificate of Completion Social Media ManagementDistart2025