Freelancer profile translated to English.
Back to original languageAbout Irina
Hello! I'm here to help you create your social media strategy. I'll help you grow and engage your communities, as well as build a strong visual identity, drawing on my experience in photography and videography.
Feel free to contact me if you have any questions or just want to chat!
Instagram: @irlife
SOCIAL MEDIA:
I have 7 years of experience in social media management for French and international companies. My methodology allows me to establish a clear and coherent strategy and communication to strengthen brand presence.
Content creation:
• 360° knowledge of Instagram, TikTok, Facebook, YouTube, Twitter, Pinterest, WeChat, Weibo
• Close monitoring of the latest social media trends
• Creation of campaigns with influencers
• Implementation and management of paid campaigns
• Tools: FB Ads Manager, Hootsuite, Planoly, Salesforce Social Studio
• Copywriting in three languages: English, French, Russian
Strategy and project management:
• Experience managing a team of 10 Community Managers
• Defining processes for effective creation of quality content
• Implementing actions within the client's deadlines and budget
• Engagement x6, follower count +15% across 18 accounts in 7 months
• Creation of a reporting tool for performance tracking
PHOTOGRAPHY:
Passionate about photography and videography, I help my clients build a personalized brand image based on the latest visual trends. Stand out from the market and highlight your brand's values with custom visuals for your marketing campaigns, websites, and social media.
• Experienced in commercial and editorial photography
• Art direction from final retouching
• Product, portrait, and location photography
French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Sweet PunkSenior Social Media ManagerDIGITAL AND ITFebruary 2021 - Today (5 years and 4 months)Paris, FranceSocial Media strategy development, set-up and project management (content strategy, Influencer Marketing, paid strategy) (brands: Cineum Cannes, UNITLIFE (UNICEF), Badoo, VINCI Autoroutes, Digital Universities, Teoxane, Bouygues Bâtiment International)• Social Media strategy creation, set-up• Social Media project management in collaboration with creative teams• Social Media campaigns creation and monitoring (reporting, KPIs monitoring and recommendations) (organic and paid)• Influencer marketing strategy creation and management (Instagram, TikTok)• Social Media trends monitoring
- OUI.sncfSocial Media ManagerTRAVEL AND TOURISMFebruary 2020 - June 2020 (5 months)Paris, FranceDevelopment and implementation of a global social media strategy (Instagram, Facebook, Twitter, Pinterest, Youtube) for the international Rail Europe department of e.Voyageurs SNCF:→ Engagement x6 on Instagram in 7 months→ Follower count +16% on Instagram in 7 months→ Growth across all social networks +15%→ Development and implementation of a new reporting strategy improving efficiency→ Improvement of processes, overall social media strategy, and content consistency→ Creation of an influencer marketing strategy: setting up campaigns, selecting and contracting bloggers and influencers, and managing reporting• Creation of exclusive content and campaigns aligned with Rail Europe's market commercial priorities• Management of paid campaigns on Facebook Business Manager• Management of Rail Europe's internal budget and that of its partners• Cooperation with the Social Media Manager of OUI.SNCF to identify best practices and maintain consistency within the group• Expertise in social networks within the company, constantly drawing on current best practices, features, strategies, and trends
- Irina Slavskay PhotographyPhotographerFILM AND AVMarch 2011 - Today (15 years and 3 months)Paris, FranceEditorial, lifestyle, and portrait photography and videography. From art direction to final retouching.www.irinaslavskay.com/photographyInstagram: @irinaslavskay• Commercial photography for brands• Editorial photography for print and digital magazines.• Personal photo sessions: portraits, love stories, indoor and outdoor• Content for social media & websites• Art direction including mood board preparation• Professional retouchingExperience: photography for top bloggers, influencers, and brands (Bon Parfumeur, Le Réel Simplifié, GoodSkinCorner…).Community of 11.2K followers on Instagram.
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Education
- Diplôme professionnel en Social Media MarketingDigital Marketing Institute2019• Développement et mise en oeuvre de stratégies des réseaux sociaux favorisant la confiance et augmentant les ventes • Renforcement de la notoriété de la marque grâce à un contenu de qualité • Création de vidéos pour les réseaux sociaux pour développer l’audience sur le long terme • Connaissance de l’ensemble des plateformes social media principales : Facebook, Twitter, Instagram, LinkedIn, Snapchat et Youtube • Analyse et optimisation des résultats des campagnes
- MSc International Business, Double DegreeAix-Marseille Graduate School of Management — IAE2015• International Business • International Marketing • Intercultural Communication • Creativity Builds Business • Strategie 3.0 How to Succeed in a Digital World • Global Strategy • Strategic Management • Development of Intercultural Competence Through Films • Team-building & Leadership • International Commerce and Trade • Logistics and Supply Chain Management • International Business Law • European Lobbying • International Purchases • Purchasing Management • International Finance • Excel VBA • Business French Financial Times: one of the best European Business Schools, 33rd place in Masters in Management 2019 ranking: https://on.ft.com/2MSZCTB SMBG: 4th place in the Masters in International Business 2019: https://bit.ly/2WoKb7Q EQUIS, AMBA accreditation
Certifications
- Certified Digital Marketing Specialist — Social MediaDigital Marketing Institute2019
- Professional Scrum Master IScrum.org2017