Iriana L.

In charge of implementing Lancôme's new brand guidelines, I had the opportunity to work on a key project for the agency and the client. Precision, creativity, and flexibility were essential qualities to successfully complete this mission, which will keep me busy for a few more weeks.

Art Direction and Creative Direction for numerous clients.

I had the opportunity to develop brand identities globally, across television, billboards, digital platforms, and brand platforms. The fields were diverse: fashion, cosmetics, food, services, etc.

Working mainly for the Canderel and Sushi Shop brands this past year, I created the various digital assets myself. Static and video, shooting and motion design, artificial intelligence. We deployed a maximum of skills to serve our clients.

Art Director at McCann Paris for over 4 years, I primarily work for the L'Oréal Paris brand.

MY MISSIONS:

Developing 360° projects, in a team with a copywriter, I receive client briefs through account managers and strategic planners. We then brainstorm to develop as many ideas as possible, and with the Creative Director, we determine the most relevant one(s) to be presented to the client. This presentation is supported by the copywriter and myself (in French or English). With the account managers, we study the client debrief and further develop the idea to best meet the client's expectations.

In the vast majority of projects, we develop an international IMC: Print, Digital, and TV. Shoots and photo sessions are prepared with the production teams integrated within the agency, in collaboration with the external production company that will execute the project. All elements of the shoot (photo and video) are generally produced simultaneously on different sets (I have participated in shoots in France and abroad).

A few days later, I follow the post-production development alone. Video editing is done with a professional editor in a post-production agency, followed by Flame retouching and color grading, always done by a specialist.

I will initially select and retouch photos myself before presenting my WIP mockups to the creative director and then the client, before having the same retouching done by a professional.

Digital post-production is generally done in-house, and finally, the compliance of all these assets is handled by dedicated teams within the agency.