Freelancer profile translated to English.
Back to original languageAbout Iria
Passionate about technology and digital monetization, with 15+ years of experience defining revenue growth strategies, data analysis, and product optimization. I navigate between business, product, and operations, combining strategy, analytics, and team coordination. I have experience in subscription models, in-app purchases, and advertising.
Spanish
Native or bilingual
Galician
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Dots Memories,Operations and Monetization Product OwnerSeptember 2024 - Today (1 year and 9 months)I'm responsible for shaping and executing the monetization strategy, ensuring a balance between revenue growth and a great user experience. My focus is on developing sustainable business models while optimizing performance through data-driven decisions.• Define and implement monetization strategies, including subscriptions, in-app purchases, and advertising.• Track key performance metrics to identify opportunities for growth and continuously improve results.• Work closely with product, development, and analytics teams to refine monetization features and ensure smooth integration.
- Bytro,Senior Ad Monetization ManagerOctober 2022 - September 2024 (1 year and 11 months)My goal was to define, implement, and manage the ad strategy for our games.• Manage relationships with ad networks such as Google, Meta, IronSource, Applovin and others.• Monitor ad traffic, troubleshoot ad issues, conduct AB tests, and optimize ad performance through GAM (web ad server) and Levelplay (app mediation). Implementation and maintenance of the different ad formats: banners, rewarded video ads, and offerwall.• Collaborate with developers, business analysts, game designers and product managers on new implementations, proposing new strategies and features such as user segmentation.• Ensure advertising compliance with data privacy laws by overseeing the implementation of the Didomi CMP for both web and app platforms.
- TikTok,Ad Operations LeadOctober 2021 - February 2022 (4 months)Ad operations lead for the Spanish and Portuguese markets.Ad operations lead for the Spanish and Portuguese markets.
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Education
- Master's Degree in Corporate Communications and AdvertisingUCM2011Master's Degree in Corporate Communications and Advertising
- Università degli Studi di Bologna- DAMS2010