Irene Rubio Baeza

The Digital Band is a branding, design, and strategic marketing studio specializing in gastronomy and food products.

We act as a strategic partner for brands that need to organize, professionalize, and scale their communication.

We support companies and groups from brand strategy to integral execution, working on brand architecture, visual and verbal identity, packaging design, digital environments (web, UX/UI, apps, and platforms), brand content, and communication campaigns.

Our differential value lies in sector specialization, strategic vision, and the ability to operate as an external marketing and design department, integrating into client teams with methodology, judgment, and business focus.

We work with brands seeking coherence, differentiation, and excellence, prioritizing clear processes, informed decisions, and creative solutions that generate real value, not just aesthetic impact.

At Small Creative, I held the role of UX Design Lead, responsible for defining and executing the user experience in digital projects.

I was in charge of establishing the UX vision, coordinating the design team's work, and ensuring coherence between strategy, product, and experience.

My work included user research, defining information architectures, designing flows, wireframes, and prototypes, as well as validating solutions with usability and business criteria. I acted as a liaison between design, development, and stakeholders, facilitating decision-making and ensuring the final product quality.

At Secuoyas, I worked as a UX/UI designer, participating in the design and development of digital products with a focus on user experience, usability, and visual coherence.

My work centered on the conceptualization and design of interfaces, defining navigation flows, information architecture, and creating functional visual systems aligned with product objectives and end-user needs.

I worked collaboratively with multidisciplinary teams—product, development, and business—ensuring digital solutions were intuitive, scalable, and technically viable, always maintaining a high standard of design and experience quality.

This period allowed me to consolidate a product-driven mindset, reinforce usability criteria, and understand digital design as a strategic tool, not just aesthetic, forming the fundamental basis for my subsequent evolution towards branding, strategy, and creative direction.