Freelancer profile translated to English.
Back to original languageAbout Irene
Hello! I'm Irene, a Growth & Digital Marketing specialist with experience leading marketing departments in dynamic environments (startups). My approach combines strategy and execution to help brands grow in the digital space.
How can I help you? I bring a global vision, focused on optimizing digital actions and improving brand presence. Thanks to my experience, I understand how to connect with audiences, both B2C and B2B.
My added value:
- Bilingual Profile: C1 level English (Cambridge), ideal for international projects.
- Paid Media & Performance: Expert management of campaigns on Meta, Google, and TikTok Ads focused on results.
- 360º Management: Mastery of the entire funnel, from persuasive copywriting to advanced web analytics with GA4 to measure the impact of actions.
Projects and deliverables I manage:
- Audit and design of digital marketing strategies.
- Management and optimization of paid traffic campaigns (SEM and Social Ads).
- Editorial calendar and comprehensive management of social media and community.
- Email Marketing automation and lead generation.
- Organization of efficient workflows using tools like Asana or ClickUp.
I am looking to collaborate on new projects where innovation and strategy are the drivers of growth. Let's talk about your next goal!
Spanish
Native or bilingual
English
Fluent
Can work on-site
Granada (up to 50km)
Experience
- Apparell™ (Coulture SL)Marketing ManagerE-COMMERCEMarch 2024 - Today (2 years and 5 months)Creation and management of the marketing department from scratch, defining processes, structure, and tools. Comprehensive management of Meta Ads, Google Ads, and TikTok Ads campaigns, focused on performance and branding. Development of strategic proposals and internal documentation. Coordination of weekly launches with artists (B2B/B2C). Writing and supervision of multichannel copy (web, email, social media). Comprehensive management of social media. Email marketing and automations.
- Nanobytes Informática y Telecomunicaciones SLDigital Marketing ManagerTELECOMMUNICATIONSSeptember 2021 - March 2024 (2 years and 6 months)Design and implementation of digital marketing strategy: SEO, social media, and email marketing. Planning and execution of campaigns on LinkedIn and Meta. Development of corporate materials, presentations, webinars, and content for social media and blog. Event management, media contact, and dissemination through various online and offline channels.
- Cuenta propiaMathematics and Economics TeacherJanuary 2019 - November 2023 (4 years and 10 months)Private tutor for various subjects:- Mathematics Applied to Social Sciences- Economics for Business- Introduction to Financial Operations- Preparation for Social Sciences university entrance exams
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Education
- Expert Master in Paid Traffic and Paid Media StrategiesKSchool2025Máster Experto en Tráfico de Pago y Estrategias de Paid Media
- Google Ads Search Certification Google Analytics CertificationCertificación en Búsqueda de Google Ads Certificación de Google Analytics
Certifications
- Amazon Ads Foundations CertificationAmazon2025
- Google Analytics CertificationGoogle2025