Irene P.

I help SMEs and service businesses automate operational and commercial processes using technology and artificial intelligence, with a practical, stable, and results-oriented approach.

I design and implement productized solutions and custom developments that replace manual tasks, reduce errors, and free up team time. I specialize in processes that currently cause friction: WhatsApp management, customer service, appointment scheduling, sales follow-up, internal workflows, and back-office operations.

My approach combines:

Process automation with rules and applied AI

WhatsApp as an operational and commercial channel

Automatic management of appointments, leads, and communications

Integrations with CRM, spreadsheets, ERP, and internal systems

Data extraction and structuring (OCR + AI)

I work with a hybrid model: a base of predefined, repeatable, and sellable solutions, upon which I adapt or develop when the business's real process requires it. This allows for quick solution implementation without sacrificing flexibility or technical control.

I have experience working with local service SMEs (clinics, workshops, physiotherapists, hairdressers, offices, etc.) that need to digitize without radically changing their way of working.

I do not offer generic marketing or theoretical solutions. My work focuses on solving real business problems through well-designed, reliable, and maintainable systems, always prioritizing return on investment and end-user adoption.