Irene H.

Fractional CMO Luxe & Asia | Ex-L'Oréal, Alibaba, Consultant e-commerce and international expansion for luxury, beauty and lifestyle brands. My background: L'Oréal Paris, Alibaba/Lazada Bangkok, media agency, 2 startups and my Parisian studio. This cross-functional experience allows me to support brands in their development between Europe and Asia. I speak Mandarin as a native language and have been managing projects between Paris, Bangkok and Shanghai for 16 years. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ MY SERVICES E-commerce & Marketplaces Asia Tmall/Lazada Deployment • P&L Optimization • Multi-country E-commerce Architecture International Expansion Asia Go-to-market • China and Asian country registration process • Local Partnerships Luxury & Beauty Brands Premium Positioning • Cultural Adaptation • International Product Strategy Fractional CMO / Interim Management Team Structuring • Agency Management • Performance Audit ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ My approach combines international group experience, knowledge of Asian tech platforms, and entrepreneurial pragmatism. I understand both sides: how brands think and how platforms work. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📍 Paris | On-site or remote assignments 💬 Mandarin (native), English, French 💰 €750/day | Monthly packages available I would be delighted to discuss your project.

€750/day

Paris, FR

15+ years

Average response time: 1 hour

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Description

E-commerce and international expansion consultant for luxury, beauty, and lifestyle brands.

My background: L'Oréal Paris, Alibaba/Lazada Bangkok, media agency, 2 startups, and my Parisian studio. This diverse experience allows me to support brands in their development between Europe and Asia.

I am a native Mandarin speaker and have been managing projects between Paris, Bangkok, and Shanghai for 16 years.

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MY SERVICES

E-commerce & Marketplaces Asia

Tmall/Lazada Deployment • P&L Optimization • Multi-country E-commerce Architecture

International Expansion

Asia Go-to-market • China and Asian country registration process • Local Partnerships

Luxury & Beauty Brands

Premium Positioning • Cultural Adaptation • International Product Strategy

Fractional CMO / Interim Management

Team Structuring • Agency Management • Performance Audit

━━━━━━━━━━━━━━━━━━━━━━━━━━━━

My approach combines experience from major international groups, knowledge of Asian tech platforms, and entrepreneurial pragmatism. I understand both sides: how brands think and how platforms operate.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📍 Paris | On-site or remote assignments

💬 Mandarin (native), English, French

💰 €750/day | Monthly packages available

I would be delighted to discuss your project.

Industry field of expertise

Languages

French
Fluent
English
Fluent
Chinese
Native or bilingual
Japanese
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

Les Bonnes Choses
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