Freelancer profile translated to English.
Back to original languageAbout Irene
Sanofi, Servier, Sonepar, Barclays, L'Oréal, Colgate. These are the clients I've worked with and what they all had in common was complex content that needed to be clear, credible and actually useful.
I work across the full content mix, in English and French, from strategy to final copy: UX writing, brand voice, SEO, editorial workflows and content governance. Technical, regulated, or just complicated, I make it land.
Based in Paris. Remote and on-site.
English
Native or bilingual
French
Fluent
Can work on-site
Paris 11e Arrondissement (up to 50km), Paris (up to 15km)
Experience
- ServierUX Writing, Copywriting & Content Strategy ConsultantPHARMACEUTICALS INDUSTRYSeptember 2025 - Today (9 months)Paris, FranceUX Writing & Content Strategy Consultant ·Definition of editorial positioning and content strategy for patient digital platforms, in a regulated pharmaceutical environment.
- Development of a content strategy aligned with brand identity, deployed on several B2C health digital platforms
- Transformation of complex medical frameworks into clear, user-centered UX writing, combining scientific rigor and brand tone
- Cross-functional collaboration with regulatory, medical, and digital teams to ensure message consistency across all markets
- B2B Copywriting, deployed on several B2C health digital platforms and B2B environments
- Implementation of structured content systems and editorial governance models adopted by product, content marketing, marketing, and digital teams
- SEO optimization of content to improve brand visibility and broaden patient reach
- L'Oréal SA - L'Oréal FranceFreelance Copywriter & Content StrategistFASHION AND COSMETICSMarch 2025 - June 2025 (3 months)Paris, France
- Developed the creative narrative and messaging for L'Oréal's first ever sustainability event 'L'Oréal For the Future', Paris 2025, copy across all event communications and channels
- Collaborated with L'Oréal's Sustainability and Marketing teams to craft audience-led storytelling that made complex sustainability messaging clear and compelling
- Publicis SapientHead of Content & Digital StrategyE-COMMERCENovember 2021 - December 2023 (2 years and 2 months)Paris, FranceLed content strategy and editorial governance for Sonepar's full digital transformation, building the master narrative and content framework across 10+ European markets
- Managed a multilingual community of content creators across UK, France, Italy, Belgium, Hungary, Finland and Norway
- Delivered B2B digital campaigns for major partner brands including Schneider, Legrand, Hager, Philips, ABB and TradeForce
- Built Spark brand guidelines to establish brand personality, tone of voice and consistency across all markets
- Created content components, platform playbooks and onboarding journeys in CoreMedia CMS
- Coordinated with UX/UI and Experience teams to optimise customer journeys across the platform
- Delivered multimarket EV campaign across France, Norway, Hungary and Belgium
Content strategy and editorial governance piloting across 10 countries as part of a global digital transformation, design of the master narrative and editorial framework for Sonepar's new omnichannel platform in Europe.- Content strategy and editorial governance across 10+ European markets
- Management of a multilingual community of content creators (UK, FR, IT, BE, HU, FI, NO)
- B2B digital campaigns for Schneider, Legrand, Hager, Philips, ABB, TradeForce
- Creation of Spark brand guidelines — tone of voice, brand personality, multi-market consistency
- Platform content, playbooks, and onboarding journeys on CoreMedia CMS
- UX/UI journey optimization in coordination with the Experience Center teams
- Electric vehicle campaign deployed in FR, NO, HU, and BE
Recommendations
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Associate Degree in CopywritingSchool Of Visual Arts, NYC1996My first introduction into copywriting and how to build a creative portfolio. Created spec ads for Volvic water that were selected by Berlin Cameron. Won 'Best Creative of the Year' by Kuntz & Maguire.
Certifications
- Creative Copywriting /BASVA, School of Visual Arts, NYC2001