About Irene
Sanofi, Servier, Sonepar, Barclays, L'Oréal, Colgate, Nestlé, Nissan and more. These are the clients I've worked with and what they all had in common was complex content that needed to be clear, credible and actually useful.
I write brand campaigns, tone of voice, UX copy, landing pages, email campaigns, social content, thought leadership and SEO content, across healthcare, pharma, beauty, luxury, fintech and B2B SaaS.
Native English, fluent French. Based in Paris. Available for freelance missions, project rate or longer engagements.
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English
Native or bilingual
French
Fluent
Can work on-site
Paris 11e Arrondissement (up to 50km), Paris (up to 15km)
Experience
- Kerry FoodsTech Copywriter/Content DesignerAGRICULTUREApril 2026 - Today (4 months)Dublin, Ireland>Rewrite copy for five enzyme ingredient sell sheets, covering product benefits, applications, and technical properties.>Work within a pre-existing template designed for use by sales and commercial teams.>Translate complex, technical source material into clear language that reflects the client's updated brand tone of voice.>Write for an audience of food manufacturers - people who know their industry but respond to writing that is clear, confident, and human.
- ServierConsultant UX Writing, Copywriting & Stratégie de ContenuPHARMACEUTICALS INDUSTRYSeptember 2025 - Today (11 months)Paris, FranceConsultant UX Writing & Stratégie de Contenu ·Définition du positionnement éditorial et de la stratégie de contenu pour les plateformes digitales patients, dans un environnement pharmaceutique réglementé.
- Élaboration d'une stratégie de contenu alignée sur l'identité de marque, déployée sur plusieurs plateformes digitales B2C santé
- Transformation de frameworks médicaux complexes en UX writing clair et centré utilisateur, alliant rigueur scientifique et ton de marque
- Collaboration transversale avec les équipes réglementaires, médicales et digitales pour assurer la cohérence des messages sur l'ensemble des marchés
- Copywriting B2B, déployée sur plusieurs plateformes digitales B2C santé et environnements B2B
- Mise en place de systèmes de contenu structurés et de modèles de gouvernance éditoriale adoptés par les équipes produit, content marketing, marketing et digital
- Optimisation SEO des contenus pour améliorer la visibilité de la marque et élargir l'audience patient
- L'Oréal SA - L'Oréal FranceFreelance Copywriter & Content StrategistFASHION AND COSMETICSMarch 2025 - June 2025 (3 months)Paris, France
- Developed the creative narrative and messaging for L'Oréal's first ever sustainability event 'L'Oréal For the Future', Paris 2025, copy across all event communications and channels
- Collaborated with L'Oréal's Sustainability and Marketing teams to craft audience-led storytelling that made complex sustainability messaging clear and compelling
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Education
- Associate Degree in CopywritingSchool Of Visual Arts, NYC1996My first introduction into copywriting and how to build a creative portfolio. Created spec ads for Volvic water that were selected by Berlin Cameron. Won 'Best Creative of the Year' by Kuntz & Maguire.
Certifications
- Creative Copywriting /BASVA, School of Visual ARTS, NYC2001